Mike and Ike Minions Mix
Forad to sola mo da haga tem rya.
Conclusion: Translation: Sometimes you just need to make some money…
Flavors: Banana, Blueberry
I found the Mike and Ike Minions Mix on sale at my local Vons. It was obvious that the promotion was a few months past being relevant. However, a promotion like this is always interesting, because it usually means the company is trying new flavors. That is the case here, but for whatever reason, they decided to limit them to two new flavors– banana and blueberry.
The combination of the two is odd. I assume they wanted the box to look like the actual “minions” themselves. Plus, in the Despicable Me films they have a weird obsession with bananas, so it’s fitting. The banana flavor is good. I’ve never been a big fan myself, but it does seem that it would be great in a sort of “tropical” themed Mike and Ike box. With this box though, I can’t say the same.
When I tried to eat both at the same time (as is natural, who eats Mike and Ike’s one at a time?), I can’t say it was fun. I see why there’s not a lot of blueberry-banana shakes around. The flavors just don’t mesh well together. I really like blueberry and kind of like banana. But I guess I hate blueberry banana.
If they wanted to keep the aesthetics of the box, I would have gone for another “blue” flavor; perhaps something like blue raspberry or just generic berry. And that’s only if they feel it was necessary to keep banana for marketing purposes.
I say that now, but any combination of blue and yellow flavors could have been tricky. I will say that at least these flavors are unique. I don’t see too many blueberry candies out there, so I credit Mike and Ike for the risk.
As a promotional tool, I definitely see no issue with the Mike and Ike Minions Mix. However, I don’t see these flavors, or the combination of them, staying longer than they are on the sale rack at Vons. As soon as they are sold out, I’m sure that Mike and Ike will retire this box, at least until the next Minions movie comes around. Until then, I would stick with the originals and keep clear of this box– no matter how cute you think the Minions are.