Dove Promises’s newest product, milk chocolate with peanut butter, is heading into bold territory by trying to hone in on Reese’s audience. Challenging Reese’s is no small feat – they’ve really perfected the chocolate/peanut butter balance, both flavor and texture-wise, and they’re a brand behemoth. It may not be entirely fair to judge Dove against Reese’s, but the comparison is unavoidable.
So how’d they do? The Promises are covered in classic smooth and creamy Dove milk chocolate and filled with a similarly silky peanut butter filling. The milk chocolate was soft rather than snappy, making the whole Promise rather pliable.
The peanut butter filling was nutty, but not roasty, and could have been saltier. Reese’s has done so well precisely because its peanut butter is salty enough to really stand up against the chocolate. Dove’s could have been stronger. Still, Dove did at least manage a decently balanced chocolate to peanut butter ratio.
All in all, not a bad effort. They look slightly nicer than Reese’s miniatures, and they’d fit in nicely with a mix of Promises for a living room candy bowl. But if I have a peanut butter/milk chocolate craving while I’m in the candy aisle, I’d go with a Reese’s instead. An O.
Varsha