How To Develop An Instagram Aesthetic That Reflects Your Brand

They say “First impression is the last impression” and to a certain extent, it’s true. When people first visit your Instagram Page, it’s the aesthetics of your page they first notice. 

Thus, the overall look of your Instagram Page, makes them stay on your page and lures them to engage with your content. To further increase your engagement and reach you can look for options to buy Instagram followers from a trusted company. 

However, in this blog, we will focus on a few ways to create an Instagram aesthetic that reflects your brand. Let’s have a look!

What Is Aesthetic Instagram?

Instagram aesthetics refer to the visual elements that give overall cohesiveness to your  Instagram profile. Some of these elements include theme, color palette, filters, and layout  to reflect your personality or brand. 

So, with effective Instagram aesthetics you can make a profile noticed by other users, gain more followers, and create a vibe that matches your brand. 

7 Steps To Develop An Instagram Aesthetic For Your Brand

With so many benefits, who would not want to create alluring Instagram aesthetics for your account? Let’s go ahead and discover some easy ways to create alluring and memorable Instagram aesthetics that reflect your brand:

• Review Your Brand Guidelines

Think of your Instagram aesthetic as being an extension of your brand’s identity. It ties everything together between your content on the platform and other marketing materials. 

With that in mind, revisit your brand guidelines, including your visual style guide, brand voice, and core values.  Identify keywords, images, and values to set parameters for what your Instagram aesthetic is going to look like.

• Define Your Target Audiences

Before you create an aesthetic IG post, you should use Instagram analytic tools to understand who is your target audience and what type of content do they like.  With the analytics tools, you will help gain insights about your current audiences. 

This information will help you develop IG posts with aesthetics that pleases you audience and gather attention of new people to your content. For example, using Gen Alpha slang might do wonders for you, if you are catering to teen audiences. 

• Characterize Your Brand Personality

Clearly define your brand identity to make your brand special. Your brand personality has to be in sync with your targeted audiences and your brand values. 

For example, sustainability-focused brands can go well with a gentle, minimalist style. If you want to connect with strong women, your brand should exude that same strength. So, take time to reflect on the visuals that best depict your brand’s personality.

Stay focused on the images that best explain your brand identity. For example, if your brand identity is elegant and simple, then choose a clean, minimalist visual style.

Take these preliminary suggestions to create a general description of the visual identity suitable for your business, which will help in choosing the colors and other visual elements for your Instagram design.

• Choose A Consistent Color Scheme 

A consistent Instagram aesthetic is anchored by a focused color palette. Use color psychology to choose meaningful accents like pink is used for nurturing, blue is trustworthy, and green is harmonious. 

For example, an energy drink business targeting men ages 20 to 34 could select bright hues of yellow and orange to reflect energy and playfulness. So, get focused and create a consistent color scheme for all your posts and increase the recall value of your brand. 

• Develop An Instagram Style Guide 

Compile everything into a style guide to standardize your brand’s visual communication across all channels, including Instagram. This would include your colour palette, fonts for text posts, text overlays, consistent filters or presets, and any additional unique features like backdrops or borders.

For example, if your color palette includes pastel colors and you use calibri Font on your pictures, keep this constant across all your social media channels. Your style guide should remind your audiences of your brand across all channels. 

• Plan Your Instagram Grid

Aesthetic Instagram accounts use post-sequencing to create a pleasing profile layout known as “the grid.” Go back and forth between graphics and photos, or pick minimalist backgrounds that will help reduce the noise.

 Use a social media management tool with a grid-planning feature to test out different layouts before you publish.

• Use the Power of Editing

Many factors can affect the pictures you post. To keep your images consistent with your theme and color palette, consider using professional photos. 

If you use amateur or phone images, presets can help give them a professional look. Photo editing tools can also make your pictures look more polished and captivating.

Conclusion 

An Instagram aesthetic displaying your brand can help you make strong connections with audiences and stand out. Follow the above steps to create an Instagram brand aesthetic and create a cohesive and attractive profile. 

With these steps, your Instagram feed will be beautiful and will portray who you are and what you stand for. Get started now and watch your brand come alive on Instagram with creative Instagram aesthetics!

But don’t forget to increase your followers, after all they are the soul of your account. To increase your real followers count, contact an expert like Thunderclap.it.