Many people thought the increase in the juice industry and packaged juices business was merely a fad for a few years. Well, the truth is, it now accounts for over $22 billion in yearly revenue, making it an important element of the American diet. The competition is certainly fierce, but there are plenty of thirsty and health-conscious clients to go around if you’re enthusiastic about your brand. In this blog, you will know How To Start Your Packaged Juices Business.
The market for packaged juice is enormous. Juice consumption in the United States is $68.69 per person, with an annual growth of 1%. The juice industry is still fairly large even if the basics ? orange, apple, grapefruit, pineapple, and grape juices ? are removed. There are three ways to start your own packaged juice business:
- Sell juice and deliver it to consumers locally or online.
- Create and sell your own juice at a juice shop.
- As a whole, sell juice to shops and restaurants.
Select anyone, and follow the below guide:
Table of Contents
1. Market Research
This is a crucial phase that deserves your attention for packaged juices business. You must be aware of other juice and smoothie bar establishments in your neighbourhood. You must also take into account demographic factors such as age, gender, education, and income.
2. Find a Location (Fixed or Mobile?)
You must consider the location when opening a packaged juice shop. Will there be adequate foot traffic in the region Or are the demographics (age, income) appropriate for the things you’re selling? The property’s rent, business rates, and other costs will all be considered. There are, however, a lot of ways to open a smoothie store without first establishing a permanent location. Well, it’s possible that this is the better option.
3. Create a Name and Logo
You want a catchy name and a logo that clearly expresses what you sell. We think it’s best not to be too smart, and try to avoid titles that are unclear about what you’re selling. A name like “The Fabulous Drinks Team” doesn’t exactly scream “juice bar.” On the other hand, you shouldn’t be confused about what “Jamba Juice” stands for.
4. Juice & Smoothie Menu Ideas
For many people, the most enjoyable aspect of the process is creating the juice and smoothie menu. There are nearly infinite combinations, so you’ll never run out of juice or smoothie ideas. Keep the menu short and easy to change as you learn what sells and what doesn’t over time and adjust appropriately.?
Green juices, as well as mango, strawberry, and banana smoothies, sell well according to many experts? experience. If you’re selling from a juice truck or stall, have around 10 selections. If you’re selling from a stationary juice bar, have roughly 4-8 options. Customers can become paralysed by too many options. You want consumers to be able to make an informed selection and place a purchase with ease.
5. Packaging?
You’ve probably heard about the negative news around single-use plastics like bottles and straws. People are becoming more environmentally conscious, and you’ll be asked a lot about the packaging you use. As a result, make sure that all of your cups, lids, and straws are biodegradable or compostable. There are numerous businesses that currently sell these types of disposables.?
Always ensure that you deal with the reputable bag in box suppliers to maintain quality packaging. It is also beneficial to the company.
6. Account for Seasonality
Selling juices and smoothies in a variety of places, where the sun does not shine all year, might be difficult depending on where you are in the world. Selling hot beverages, such as high-quality coffee and teas, as well as a few warm food alternatives, is one method to get around this. Soups and vegan dishes are excellent accompaniments to packaged juices and smoothies.
7. Juice Bar Regulations (Licenses & Certificates)
The kind of permits you’ll need to run a packaged juice bar will vary depending on where you live and how you plan to sell. The following items are required in general:
- Public liability insurance protects you from lawsuits brought against your company.
- Certificate of Food Safety and Handling ? Online or at your local college, take a one-day course. This guarantees that you are aware of the dangers of carrying, storing, and cooking meals.
- HACCP Plan – This demonstrates that you have a system in place for transporting, storing, and cooking your food.
- Register with your local government ? A food and hygiene officer will come to your house, kitchen, or food truck to assess your hygiene. It is critical to have a HACCP strategy in place in order to receive a rating. No matter how clean your business is, if you don’t have one, you’ll earn a zero.
- Register as a sole proprietorship or a limited liability corporation ? It is usually advisable to start as a sole proprietorship because it requires less paperwork.
- Get an accountant ? A simple end-of-year tax return should not cost more than ?350 if you register as self-employed. It will be more expensive to form a Limited corporation.
Also, if your packaged juice company is running on a bigger level, it is suggested that you use properly licensed machinery such as a pick & place robot. This will increase the credibility of your business.?
8. Social Media & Online Marketing
Building a website and having a digital marketing plan will take you to the next level if you want to be in this for the long haul. This is where the general public learns about you, as well as how you obtain private and corporate events if you are mobile.?
The following are the most important web platforms:
- Website (use Wix)
- An Instagram page
- A Facebook page
- Event platforms
- Wedding suppliers
Conclusion
Humans consume juices of a variety of fruits such as apples, bananas, oranges, cereals, grapes, guava, mangoes, litchi, dates, cherries, and others on a daily basis. As previously said, there are three ways to start a packaged fruit juices business. To attain your ideal company success, pick the finest method and follow this guidance.
Nothing is impossible with the correct guidance!