Whether it is eye-catching jewelry, signature sunglasses, or statement shoes, the right accessory can make or break an ensemble. Although certain accessories are only worn on special occasions, others may become a staple in your wardrobe. A signature accessory can become a part of a celebrity’s popular personas and even their legacies.?Celebrities not only affect fashion by wearing what is fashionable now, but they also start new trends. Some celebrities are recognized for having a deeper understanding of fashion than others, and we look up to them as fashion icons. These fashion trends are also promoted by celebrities. People dress in a certain way because their favorite celebrity, whom they follow on social media, is doing so. Lets look at the Contribution of celebrities in the fashion market:-
ARMANI: Giorgio Armani?
Armani, or Giorgio Armani S.p.A., is an Italian luxury fashion house created by Giorgio Armani.
Haute couture, ready-to-wear, leather goods, watches, jewelry, eyewear, cosmetics, and home interiors are all manufactured and sold by this Italian fashion house.
Some of the brands that market these items are Giorgio Armani Priv?, Giorgio Armani, Armani Collezioni, Emporio Armani (including EA7), Armani Jeans, Armani Junior, and Armani Exchange are some of Armani’s most well-known brands.
Uncommon James
Kristin Cavallari, star of Laguna Beach and The Hills, relocated to Nashville and launched her jewelry line, Uncommon James, a play on her daughter’s middle name. Cavallari’s line focuses on minimalist, delicate, “feminine with an edge” pieces that range in price from $36 to $78 and features muses such as Hailey Baldwin and Kate Moss. Cavallari and her business are now the focus of an E! series called Very Cavallari, since once a reality star, always a reality star.
Gwen Stefani’s L.A.M.B. eyeglasses collection
A creative woman is gifted in everything she does. Gwen Stefani, an American pop singer, and fashion designer is an excellent example of this. She’ll always be the ultimate cool girl for ’90s adolescent girls. No Doubt, a pop band, released their self-titled debut album at the time. Their lead singer, a platinum blond with a bold look, took the spotlight. Parallel to the band’s rising popularity, Gwen Stefani became a style icon in the 1990s.
Her first solo song ?Love? was released in 2004. Angel is a term used to describe an individual There’s music. ?L.A.M.B.? (also known as ?Baby?). which shot to the top of the world charts right away. Since then, the singer’s signature, L.A.M.B., has brought her good fortune. Fashion aficionado L.A.M.B. launched her luxurious fashion line in 2003 after deciding to try her hand at clothing and accessory design.
As a result, it is not shocking to see Stefani move into eyewear design later in her career.
The L.A.M.B. feat. Gwen Stefani’s eyewear collections range appears to be luxurious and one-of-a-kind, while GX is elegant and more affordable. Titanium, memory metal, stainless steel, and acetate are among the high-end materials used by Tura. Their emphasis on technological mastery ensures that their eyewear is of the highest standard.
Victoria: Victoria Beckham
In September 2008, the former Spice Girl launched her fashion line, and in the ensuing decade, she has established herself as a well-known designer. Although the label has reportedly struggled to make a profit, there is no questioning her talent or sense of style, which has evolved as she has been featured on the runway after runway. Editors applaud her luxurious collections for their day-to-night wearability, as shown by V’s preference for her own line’s clothing.
C?line Dion Collection
C?line Dion is one of the greatest divas of all time, but she somehow manages to make an impact on the fashion world. She has her line of handbags, wallets, and luggage, all made of high-end materials like suede and leather. Dion collaborated with a Canadian company, Bugatti, to create the various designs, which she only sold at Nordstrom stores in 2017. As if that was not enough, Dion and Nununu partnered in 2018 to launch C?linununu, a line of gender-neutral children’s apparel.
BALMAIN
Pierre Balmain created the luxury fashion house Balmain in 1945.
It now has 16 mono-brand stores in New York City, London, Los Angeles, Las Vegas, Miami, and Milan’s Via Montenapoleone.
Rousteing entered the business in 2009 after studying design at a prestigious French school and working for Roberto Cavalli.
Thanks to Rousteing’s brilliant vision and fruitful partnerships, Balmain is currently adorned in Asia.
Rousteing is credited with giving Balmain’s clothing an Asian influence, as Asian customers make up a large portion of the brand’s customer base.
Final words
The current study is one of the first to examine the advertisement efficacy of celebrity and brand ambassador contributions. We discovered that marketers are regarded as more trustworthy than celebrities and that people associate more with influencers than celebrities. These methods, in turn, have an impact on the efficacy of ads. As a result, one of our study’s first conclusions is that influencers can be more successful product sponsors than typical celebrities, and a realistic suggestion is to keep using influencer sponsors in marketing campaigns.
Varsha