marketing trends to focus

3 marketing trends to focus in 2021

54% of the population affirms that they use social networks to search for products. So it is important that you consider digital marketing in your overall e-marketing strategy. The first thing you have to be clear about is which social networks to use. Deciding on another will depend on the profile of your audience and the type of business you have. Let’s look at 3 marketing trends to focus on in 2021.

Some of the advantages of this type of internet marketing include:

  • Build a community in your niche.
  • Attract and drive traffic to your website.
  • Advertise promotions or products.
  • Provide customer service directly.

Influencer Marketing

The marketing of influencers is a branch of digital marketing that involves working with influential people within a certain niche with the aim that they promote your brand and products / services. Much has been said about how to find influencers and how to get the most out of this type of internet marketing, so we will not go into much detail about this technique.

However, we will tell you that this method of digital marketing can be very powerful for ecommerce companies. So consider it when deciding your business plan. Influencer marketing is hot on IG and Twitch. Video streaming has become very popular and hot right now. More people start streaming and it’s time for you to focus on this. Create a Twitch channel, pick a niche and start streaming to get Twitch followers. The Twitch influencer system is still very young and it’s your chance to jump into the bandwagon early.

SEO optimization

SEO optimization is the process of optimizing a web content based on keywords, with the aim of positioning in search engines.

If you don’t have much experience with organic positioning but you sell online, we recommend that you read this guide to SEO for beginners. It contains essential information to get you started in this branch of electronic marketing .

But if you prefer the short version, we can explain that there are 2 types of SEO: onsite and offsite. And both are essential within digital marketing.

Onsite SEO

This is when you compose your website content to rank high in SERP search engines with relevant keywords. For example, you can optimize each of your web pages for a particular keyword or phrase. Here we have optimized the post you are reading for the keyword ‘digital marketing’.

Offsite SEO

The most effective component of offsite SEO or off-page SEO is generating backlinks. That is, get other websites to link to one of your web pages. This is important because search engines assume that if many well-known websites link your content, it is because your content is relevant to users. And, as a consequence, you will improve your organic ranking. If we are honest, it is not the simplest type of online marketing, but it is important that you do not leave it aside, as it is a totally free technique.

Content Marketing

Content marketing is one of the leading digital marketing techniques. Plus, it can cost you 62 percent less than traditional marketing and generate 3 times more leads. First, you must create, distribute and promote useful and relevant content. This content should be designed to attract, engage and convert your target market into customers.

Here are some examples of how to do this type of internet marketing:

  • Learn how to create a blog
  • Try other channels like making a podcast (they are very easy to manage thanks to these audio editors, many of them free), webinars or videos
  • Add honesty to your business by publishing interviews or success stories
  • Complete your content strategy with ebooks
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