Marketing Campaign

Why To Use Email Tagging In Marketing Campaign

Tagging is a great tool for sending targeted emails to your subscribers. It can help you reach customers who are more likely to respond and provide them with the information they need in time. In this guide, we will show you how easy it is to set up email tagging in your marketing campaigns and why it is worth investing time in this strategy today.

Before starting to discuss it, please remember 3 simple rules: 

  1. Use consistent naming conventions for tags.
  2. Use a tagging strategy that is easy to implement and maintain.
  3. Define clear rules around when you want to tag subscribers, what they should be tagged with, and how you’ll use the data in your marketing campaigns.

You can tag customers based on their interests

Email tagging is a way to group people based on their interests. For example, if you run an e-commerce store and want to send emails about new products or sales, you can tag your customers based on whether they have purchased from you before or not. It means that when you send out your email campaigns, only people who have bought from your store will receive them.

You can segment your audience into more specific groups

Email tags are a tool that allows you to segment your audience into more specific groups. Thus, each person receives the best possible content for them, as well as it helps with personalization efforts in general (e.g., if someone has told us their birthday). 

Email tag-based segmentation is especially useful when combined with behavioral data from other tools like Google Analytics or Facebook Ads Manager. Let us illustrate it with an example. Someone clicked one of your ads and ended up visiting your web page but didn’t make any purchases within 30 days after clicking the ad. It means that a person might have been interested in buying something but didn’t follow through because they weren’t quite ready yet. That is why by tagging those visitors as “interested” in your database after they have visited once without converting yet – you can send targeted follow-up emails at later dates until they eventually convert!

You can tag customers based on actions they took

Tags let you segment customers based on specific events or actions they took. The most common cases are: 

  1. If someone has already signed up for your email newsletter, you can tag them as a “new subscriber”. 
  2. If a customer bought something from your store, tag them as a “customer”. 
  3. If a visitor clicked on an ad in Google search results and went to your website (but didn’t convert), tag them as a “visitor.” 

You can use these tags to track what people are doing on your website so that later down the road when it comes time to send an email campaign or run ads again, you will know exactly who needs attention!

By the way, there are some other types of email tags that can be used while segmenting your email lists such as product, sign-up source, and status. 

Tags can help you create responsive templates for your emails

You can also use tags to create responsive templates that work for different types of devices. It helps you respond to customer needs and stand out from your competitors by providing a more personalized experience for every user.

So use tagging as part of responsive email templates so that every recipient will receive a unique experience based on his or her preferences and interests. For example, if someone clicks “I’m interested in learning more about sports” on one template but then clicks “I’m interested in learning more about fashion” on another template later down the line, their emails will change accordingly based on these actions taken within each one.

Tagging people helps you send the right messages to the right people at the right time

Let’s say you’re running a promotion for a new product and want to make sure that people who have already purchased it get a special discount code, while new customers see an entirely different offer in their inboxes. With tags, it is easy-peasy! You can segment your audience into two groups: those who have purchased from you before and those who haven’t yet. This kind of targeted marketing means more sales for everyone involved – your company gets more customers and those customers get better deals on products they love (or would love).


Using email tags is a powerful way to segment your audience and send more relevant messages. It’s also a great way to track your marketing campaigns in Google Analytics and Salesforce, so you can see which emails are performing well and make adjustments as needed. The key is to create tags that make sense for your business, then use them consistently across all of your tools so you can keep track of everything from one place.