What Features Should Marketing Freelancers Look For In Their Project Management Software

Freelance marketing is a demanding field, requiring professionals to stay organized and up-to-date on the dozens of tasks they handle every day. 

Therefore, finding the right project management software can be the difference between success and failure for a freelancer, as the best tools can help marketers manage their projects efficiently, stay on top of deadlines, and ensure the best possible outcome for their clients. 

This article will explore the features any marketing freelancer should look for in a project management software like Hecticâ„¢.

Easy-To-Use User Interface

With so much to think about, the last thing that marketers need is a complex and complicated software interface. The user interface for project management software should be designed with ease of use in mind. Most freelancers want to create new tasks and assign them to team members. The user interface should be easy to navigate and intuitive enough to allow this basic function. 

Advanced Task Management

Freelancers often manage multiple projects at the same time, which can place a high demand on their time and attention. It can be difficult for marketers to prioritize their tasks, especially when deadlines are looming. 

To stay on top of their projects, freelancers need task management features in project management software. They should be able to easily create new projects, assign tasks, and track the progress of each project, from ad campaigns to social media posts to website updates.

Great Communication Tools

Marketers must regularly communicate with their clients and team members. A project management software with a communication component can be helpful in this regard. 

This feature can help marketing freelancers communicate with team members and clients, especially when they work remotely. Freelancers can create and manage a calendar, conduct video conferencing, send and receive e-mail messages, and create and view tasks and to-do lists. 

Efficient Invoicing

When a marketing freelancer completes a project, they will typically want to invoice the client. To begin the process of invoicing, marketers typically need to create a template. Creating a template for invoicing can be tedious and time-consuming, which can be an obstacle for some marketers. 

Many project management software for freelancers can help with this process. Some software can create invoices automatically, while others provide a drag-and-drop invoice creator. 

Convenient Time-Tracking

While freelancers may have an idea of how much time they spend on certain tasks, it’s important to keep track of time spent on work to avoid over- or under-charging for services. 

Project management software can be used to track various tasks, such as creating content, researching keywords, and creating landing pages. It can also help managers track the time spent on projects and take note of which tasks take the longest so they can be mindful of their daily workload.

In Conclusion

Freelancers often juggle multiple projects and deadlines, which can lead to a lot of pressure and frustration. Project management software can help to alleviate some of this pressure, allowing freelancers to stay organized and track their progress on various projects. So, when searching for the best project management software for freelancers, keep in mind the features discussed in this article, as they can significantly impact your work.