Instagram continues to grow in popularity, especially for small businesses. There are numerous ways to use the social network to attract new customers, increase conversions, and build long-term relationships. For example, utilising Instagram for your business can help you connect with new audiences, post promotional content, and use hashtags to find new audiences.
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Creating A Business Account
Creating an Instagram account for your small business requires you to complete a few steps. First, make sure your bio and profile picture reflect your brand and website. For this, you should use a logo or brand image that is easily identifiable. Next, update your contact details and website.
Instagram is a popular social network that has more than a billion users. This makes it an important platform for small businesses to take advantage of. But it can be difficult for them to get noticed, as there are so many users posting content on the platform. Using a business account is an excellent way to showcase your products and services, optimise your feed, and increase your visibility.
Reaching New Audiences
Instagram is a huge platform for small businesses to grow their online presence and engage with customers. The social media platform boasts more than one billion monthly users, making it an unrivalled platform for reaching your target audience. By using the platform to communicate with customers, you’ll be able to get a better understanding of what their needs are and how you can meet them. You may also consider using an Instagram bot follower to increase your reciprocal engagement with new followers within different industries.
Post Promotional Content
Instagram has the potential to attract millions of potential customers. The platform has a massive user base and is second only to Facebook in terms of market size. According to the Social Media Examiner, 78% of marketers are currently using Instagram to promote their businesses. Moreover, 64% plan to increase their activities on the platform over the next year. Small businesses can take advantage of this potential by creating and posting content that is relevant to their target market.
Use Hashtags
Using hashtags to promote your small business on Instagram is a great way to increase visibility. Hashtags are searchable, and people who use them can find you. This can be a snowball effect whereby the more hashtags you use, the more likely people are to find you.
Creating Lookalike Audiences
Creating lookalike audiences is one way to increase your ad’s CTR and conversion rate. This method uses Facebook’s lookalike data module to determine who is most like your audience. While you can build audiences of any size, it is better to choose a small subset that represents the most likely to convert.
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