Ferrero, the company behind Nutella, Kinder, and Ferrero Rocher, is set to acquire WK Kellogg Co in a deal reportedly worth $3.1 billion. This move will give Ferrero full ownership of Kellogg’s North American cereal business, including household names like Frosted Flakes, Froot Loops, Rice Krispies, and Special K.
The Italian confectionery giant will pay $23 per share in an all-cash transaction. This represents a significant premium on WK Kellogg’s recent trading value. Once the deal is finalized, WK Kellogg will become a wholly owned subsidiary of Ferrero. Its shares will no longer trade publicly.
The agreement includes six manufacturing plants. These are located across the United States, Canada, and Mexico. Ferrero will also take over WK Kellogg’s full marketing, manufacturing, and distribution network. That means it now controls a major portion of the U.S. breakfast cereal aisle. And while Ferrero is making big moves in the business world, you can make your fun moves anytime at norgesspill.com where fun never ends.
The Kellogg board has already approved the sale. If regulators and shareholders agree, the deal will close in the second half of 2025.
Ferrero plans to invest in the cereal brands and expand their reach across North America. Company executives believe this deal aligns with their strategy of growing in new categories and new markets. They say it will allow Ferrero to serve consumers across more eating occasions.
This isn’t Ferrero’s first major acquisition in the U.S. In 2018, it bought Nestlé’s U.S. candy division for $2.8 billion, gaining brands like Butterfinger and Nerds. A year later, it paid another $1.3 billion to acquire Kellogg’s Keebler cookies and Famous Amos snacks. It also owns U.S. ice cream maker Wells Enterprises, the company behind Blue Bunny and Halo Top.
With this latest move, Ferrero adds a powerful lineup of breakfast products to its portfolio. It already owns many snack and candy brands in the U.S. Now it will add WK Kellogg’s entire cereal range, including Raisin Bran, Frosted Mini-Wheats, Bear Naked, and Kashi.
WK Kellogg CEO Gary Pilnick said the sale offers more resources and flexibility to grow their brands. He added that Ferrero’s backing will help them compete more effectively in a fast-changing market.
The deal comes during a time of massive change in the food industry. Just recently, Mars Inc. announced a $36 billion plan to acquire Kellanova, the other part of the Kellogg split, which includes brands like Cheez-It and Pringles. That means the Kellogg empire is now being divided between two global snack giants—Mars and Ferrero.
Analysts say the Ferrero-Kellogg deal will reshape the cereal and snack market. It gives Ferrero a strong position in U.S. grocery stores and strengthens its relationship with major retailers. The company will likely use its new supply chain and marketing power to grow both old and new brands.
For consumers, the changes might not be visible right away. Most of the cereals will stay the same for now. But with Ferrero’s global resources, new packaging, flavors, or product lines may appear in the near future.
The company has promised to keep WK Kellogg’s base in Battle Creek, Michigan. It also plans to maintain its workforce and invest in production. All signs suggest Ferrero wants to preserve the legacy of Kellogg while bringing new energy to the brand.
With this acquisition, Ferrero cements its place as one of the world’s biggest players in snacks and cereals. The move adds depth to its U.S. presence and shows just how serious the company is about becoming a global leader in packaged foods.