TikTok is currently one of the most successful platforms for businesses and creators. It offers incredible opportunities to engage with millions of people, grow engagement, and generate income. However, if you’re serious about running ads or expanding your profile, you may have heard of a TikTok agency ad account.
What precisely is it? What sets it apart from a typical TikTok advertiser account? Furthermore, is one truly necessary? Let’s have a look.
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What Is A TikTok Agency Account?
An advertising account run by an official TikTok partner agency is known as a TikTok ad agency account. These agencies get access to special features and assistance that aren’t available to standard advertising.
A TikTok ad agency account is provided by authorized agencies, as opposed to a regular advertising account, which may be created by anybody. With improved tools, higher spending caps, and priority assistance, it is intended to assist companies in scaling their advertising campaigns.
How Does It Work?
When you work with a TikTok agency, they create an agency account for you under their platform access. This means:
- You get access to premium ad features that regular advertisers don’t.
- Your campaigns receive better ad approval rates.
- Spending limits are higher, so you can run larger campaigns.
- There’s dedicated support from TikTok if you face issues.
These advantages make buying a TikTok ad account appealing to businesses that want to take their TikTok advertising to the next level.
Benefits of a TikTok Agency Account
1. Access To Whitelisted Features
A TikTok agency ad account unlocks features that standard accounts don’t have. These include:
- Spark Ads: Boost organic posts directly from creators.
- Allowlisted Creators: Partner with influencers and run ads from their profiles.
- Special Ad Formats: More options beyond standard ads.
If you’re running complex campaigns, having access to these tools can make a big difference.
2. Higher Spending Limits
One of the biggest advantages of an agency ad account is the ability to run high-budget campaigns without hitting daily or monthly limits. Standard TikTok advertiser accounts often have lower spending caps, which can slow down scaling efforts. With an agency ad account, you can push your ads further without restrictions.
3. Faster Ad Approvals
TikTok’s ad policies can be strict, and getting ads approved can sometimes be a slow process. TikTok ad agency accounts often get priority approval, reducing waiting times and making it easier to launch campaigns quickly.
4. Dedicated Support
When you use a regular ad account, customer support can be slow or unresponsive. With a TikTok agency ad account, you get a direct line to TikTok’s support team through your agency. If something goes wrong, it’s much easier to resolve issues.
5. Access To Beta Features
TikTok is always experimenting with:
- Different ad formats
- Targeting strategies
- Platform features.
Companies with TikTok ad agency accounts have an advantage over rivals as they are often the first to use these new capabilities.
Do You Really Need A TikTok Agency Account?
When A TikTok Agency Account Makes Sense
- You’re running high-budget ad campaigns. If you plan to spend thousands of dollars per month, the higher limits and better support can be valuable.
- You need exclusive features. If your campaigns rely on Spark Ads, allowlisted creators, or beta tools, an agency ad account gives you access.
- You want better ad approvals. If you’ve struggled with getting ads approved, working with an agency can help you speed up the process.
- You prefer dedicated support. If quick problem-solving is important for your business, having agency-level support can make a difference.
How To Get A TikTok Agency Account
If you decide that an agency ad account is right for you, the next step is to find an official TikTok partner agency. Here’s how:
- Look for TikTok-approved agencies. TikTok has a list of partner agencies that offer TikTok agency ad accounts. Make sure to choose a reputable one.
- Discuss your advertising goals. Agencies will ask about your budget, target audience, and campaign objectives to see if an agency ad account is the right fit.
- Sign an agreement. Most agencies require a contract that outlines their fees and services.
- Get your account set up. Once everything is approved, you’ll receive access to your new TikTok advertiser account and can start running campaigns.
What About Other Ad Platforms?
Businesses should also think about running advertising on other platforms, even if you buy a TikTok ad account as a wonderful method to grow your campaigns. You might want to look for Meta ad accounts if you’re looking for similar benefits on sites like Facebook and Instagram. Better assistance, greater spending limitations, and access to premium services come with these accounts.
If you want even more freedom, you might want to choose an agency Meta advertising account, which is frequently used by big marketers and agencies to effectively manage several campaigns. Like TikTok ad agency accounts, Meta advertising accounts assist companies in efficiently managing their ads and successfully scaling their campaigns.
For businesses that want complete control over their campaigns, some also buy agency ad account to gain access to exclusive features and higher spending limits across different platforms.
Wrapping Up!
A TikTok agency ad account offers powerful benefits, but it’s not a must-have for every business. If you’re running large campaigns, need exclusive features, or want priority support, working with an agency can help you scale faster. But if you’re just starting or running smaller ads, a standard TikTok advertiser account will be enough.
Before making a decision, consider your budget, goals, and how much control you want over your account. If an agency ad account aligns with your needs, it can be a game-changer for your TikTok advertising strategy.
Would you go for an agency ad account, or are you sticking with a regular TikTok advertiser account for now?
Varsha