Instagram Stories didn’t appeal to everyone right away when they were originally unveiled.
From a marketer’s point of view, Snapchat looked to have a major disadvantage: the material vanished after 24 hours, therefore rendering its reach ephemeral and the work put into producing it seem transient.
Still, this cynicism proved to be baseless. Despite the fading character of the material, stories have shown to be a rather useful tool for companies and brands.
The function is really well-liked. Its mix of adaptability and an ever expanding feature set makes it a vital tool for marketers as it provides several means to improve exposure and involvement.
Expanding reach and increasing brand recognition is one very successful use of Instagram Stories. This page lists tactics marketers could use to properly reach these objectives.
Table of Contents
Definition of Instagram Stories
Let’s straighten up the terms very fast to help prevent any ambiguity. Instagram Stories are not postings on Facebook. Users’ feeds see Instagram postings, which will exist forever on your profile page until you remove them. These entries may be saved by users and reviewed whenever they like.
Overlooking the main feed are Instagram Stories. Clicking on the little circles displaying a user’s profile photo allows access. Clicking on the first bubble will start you at the beginning of the Story stream; otherwise, you might just decide to see a particular one.
Stories will automatically keep running till you have seen them all whatever you decide. Stories vanish during a 24-hour period. You may get Story statistics as of late last year, however the stats are very different than for normal postings.
Why Should Your Company Start Using Instagram Stories?
We think that every company should consider Instagram Stories as a necessary component of their toolkit. This may be explained in a few basic terms:
- Stories offer great interaction rates. As of January, 150 million people everyday actively utilize them. Additionally, averaging 28% more than stories on Snapchat, Instagram Stories have an open rate. Not less crucial: 15–25% of those viewing a Story with a Link will swipe up. Users are clearly interested and involved.
- Stories occupy all of a smartphone screen. Since visitors immediately above or below your article find nothing appealing, you will have their whole focus. Social real estate of this sort is very important.
- Stories are always running through us. Even if users might ignore content from brands on the feed, your material will definitely show up in their Stories stream. If they so want, they can click past it; but, since it takes up the entire screen, they will at least have a quick look before they click off.
Businesses should definitely be using them given users’ great willingness to participate and a structure that calls for user attention. Since users of Stories in and of themselves are so involved, using Stories in and of itself essentially increases the reach of your postings. Having said that, we will examine some particular methods focused on user-generated content (UGC) for how to use Instagram Stories to increase your reach even further.
Could you download Instagram Stories?
Instagram offers a way to download your own Stories straightforwardly. These can be stored on your device as images or videos, which lets you later on use them on another platform or rework them. It’s a great approach to letting your material’s worth transcend Instagram.
Regarding downloading Stories from other users, Instagram lacks a built-in capability. Their privacy policies include this limitation, which guarantees that the material users publish stays under their control.
But if you want to download Stories for legal reasons — such as archiving material for inspiration or distributing highlights on several platforms — you might consult outside tools like Story Saver Instagram by Plixi. This utility lets you easily and quickly save Instagram Stories.
Whether you’re looking to preserve your content or explore other creative possibilities, using a reliable tool like Plixi ensures that you can access and repurpose Stories without hassle.
Run ad campaigns for stories
Want to send your reach skyrocketing fast using Instagram Stories? You can run Instagram Story Ads, which I’ve found to be exceptionally helpful now that they have additional objectives.
If users of your brand are not familiar with it, it would be most beneficial long term to use the chance to send them to your website or app rather than hoping it stuck with them. You’re still getting increased reach, you’re just increasing the likelihood of other results, too.
Instagram Story Ads may be used for the following purposes:
- Reach.
- Video Views.
- Traffic.
- Website Conversions.
- Mobile App Downloads.
Place plenty of branding on the Story Ad. This way, users will know exactly who you are, and can find you once it’s over if they’re so inclined. Story Ads can be videos or images. Videos must be 15 seconds or less.
Conclusion
Instagram Stories can do a lot for your business; using them to expand the reach of all of your content and introduce your brand to new audience members (both directly and indirectly) is a huge advantage. Using these tactics will help you achieve persistent, long-lasting advantages for your business — even if the Stories themselves are gone in 24 hours.