The healthy M&M alternative? Unreal Candy strives to be just that
I have reviewed an Unreal Candy before – specifically their peanut butter cups. I connected a lot with their message and the product. They don’t use GMO’s and everything is fair-trade making it both a delicious and conscious decision for the environment.
Naturally, in that case, their price point is a little higher than your standard bag of M&Ms, which likely makes the decision that much harder for the consumers. Why buy the alternative for a higher price, when the classic can be found for so much cheaper? I found Unreal Candy Coated Milk Chocolates (needs a better name too) on sale at Target, making me concerned that their message is not getting across to an average candy-eater The bag was big, but it was also marked down from $5 to about $3.
I still stand by Unreal Candy, however. While M&Ms use dyes and artificials, Unreal’s version does not. They are still colored, but with a more natural look, which turns out to be a good thing. It’s likely that the M&M alternative is better for the environment and also better for your body & health!
How are the Candy Coated Milk Chocolates overall though?
Fans of M&Ms will find the taste to be distinctly different – whether that’s better or worse is up for you to decide.
That being said, it works against Unreal that their candy re-creates essentially everything about an M&M – from the color to the shape and size – but then tastes different.
Ultimately, they seem like they are trying to be the health-conscious version of M&Ms, but also want to distinctly be their own thing.
It’s fair to say that Unreal right now has a branding problem, which is why I might have found these on sale. They need to be more creative if they want to make a name for themselves in the candy world.
Until then, they will be a niche brand, unable to topple Mars and the unassailable M&Ms Empire. An OM.