Instagram happens to be one of the trendiest social networking platforms in the digital world. People use this platform for many reasons, like propagating their skills across the globe. However, apart from connecting people, Instagram offers an excellent advertising platform for many companies. Hence, it is essential to know how to use this site to promote your trade across the market.
A Friendly Guide to Setting Up Instagram For Business
- Create A Business Profile
The first thing you might consider would be creating a business account on Instagram. This has to be your official ID, which you would use to connect to your followers. Create a catchy and attractive bio that should signify the details of your business correctly.
Include little details like your specialities and location to provide the necessary information to the users. Remember that you cannot use hyperlinks in your posts. Hence, please include them in your bio to channelise the traffic towards the site.
- Choose Username and Image
The next step would include the choice of a catchy username as well as the picture for your profile. It should not reflect any extra labour but should be able to convey the message. Try to choose the username as close as possible to your business. Do not twist the name as you need to reflect transparency via every detail of your account to the users.
In the case of your profile picture, try including logo or snaps of your products to highlight the features correctly. Make sure that your display picture should convey your tagline well enough for advertising purposes.
Instagram is all about creating engaging content for your followers. Hence, you need to create and posts pictures and videos from time to time. You need o highlight different aspects of your business via these posts on Instagram. Try to make them as engaging as possible to get the due visibility on this social networking site.
- 20/80 Rule
The entire purpose of creating an Instagram profile is to channelise the potential traffic towards your website or company profile. So, follow the golden rule of 20/80, which signifies more on selling your services in the market. 20 per cent refers to the posts which should have 80 per cent of quality content to attract and engage the followers to check out your company’s website.
- Focus on Lifestyle
Your products are the key to attracting your followers to the website. But the posts on Instagram should not be all about that only. You need to include quality content on general lifestyle topics to keep them motivated and engaged. It needs to be exciting as well as informative.
- Use Hashtags Wisely
Hashtags are a unique way to propagate your posts on Instagram. That is why you need to develop and choose innovative hashtags top channelise the users to your store.
Apart from these, you need to be quite active on Instagram. Many upcoming influencers and corporate companies like to buy Instagram followers to increase the visibility of their profile. You need to create exciting stories to trend on such a networking site. Research, develop content and follow your dreams of achieving success on Instagram.