SEO Is Changing: Here’s Why You Need to Put the User First

SEO is changing. You might have heard this before, but what does it mean for your business? It means that if you want to stay ahead of the competition, you need to put the user first. What does that mean? It means creating a website and content that is user-friendly and provides value. It means considering the user’s experience when designing your website and developing content.


In this article, we will discuss why having a user-first approach to SEO is so important, and how you can implement it into your own business strategy. That means when choosing a Sydney SEO agency to work with, make sure to go with one that has a user-first approach.

What does a user-first approach really mean?

It means that you focus on creating content and a website experience with the user in mind. That means considering how users interact with your website, what they are looking for and their overall experience. It also means understanding how search engines work and knowing which keywords to target in order to get ranked higher.

So, why do you need to put the user first in regard to SEO?

  • A user-first approach helps to create content that is more likely to be seen and engaged with. This will help you rank higher in search engine results pages (SERPs). When users are searching for something, they want to find the answers quickly and easily. 


If your content is tailored towards what they’re looking for, it increases the likelihood of them clicking on your website versus someone else’s.


  • When you focus on creating an enjoyable experience for users, Google notices. They take into account user engagement metrics like time on page and bounce rate when ranking websites in SERPs. 


If users enjoy their experience with your website and stay longer or return more often than other sites, it sends a signal that your website is providing quality content.


  • A user-first approach also helps to create content that is more likely to be shared and talked about. If users are getting value from your site, they’re more likely to share it with their friends or link back to it from another website. This will help increase traffic and further improve your SERP rankings. 


Plus, it can give you a huge advantage over competitors who don’t have a user-first approach.


  • Having a user-first approach to SEO helps you to create content that is more likely to convert. If users find the content they’re looking for quickly and it is useful, they are more likely to make a purchase or take action in some other way.


As you can see, having a user-first approach to SEO is essential if you want to stay ahead of the competition and get better search engine rankings. So make sure your business website has a user-friendly design and that you create content tailored towards what your customers are looking for. 


When choosing a Sydney SEO agency, choose one with a proven track record of success and that takes a user-first approach. That way you can trust that your website will be in good hands.