The global gaming industry has been on a steep upward curve in recent years and the trend looks set to continue for the foreseeable future.
While traditional video gaming has been at the forefront of the boom, associated sectors such as iGaming have become increasingly lucrative.
The clamour for online slots and other casino games has been off the scale worldwide, creating an industry which has become big business in its own right.
Several innovative marketing strategies have played a key role in the rise of iGaming. Read on as we take a look at how savvy marketing helps iGaming firms stay ahead of the game.
Rewards schemes have been crucial
Clever use of bonuses, promotions and rewards schemes help iGaming operators attract new players to their platforms. They also serve to keep existing players engaged.
Rewards are essentially used as a ‘loss leader’ by companies in the sector to build their customer database and keeping adding to it as time moves on.
Deposit bonuses, free spins and cashback schemes are among a plethora of ways iGaming operators keep themselves at the forefront of the industry.
Personalisation of the rewards has become increasingly prevalent in recent times, adding another nuanced layer into the way iGaming firms market their platforms.
Selected elements of this brilliant marketing strategy undoubtedly disprove the theory that ‘you don’t get something for nothing’.
Social media is a power tool in iGaming
Social media platforms such as Facebook, X and Instagram are powerful weapons in the iGaming marketing arsenal, fuelling excitement and anticipation.
They provide easy access to a captive audience, allowing operators to market their services without spending huge resources to reach those people.
Intriguingly, X has recognised the potential in the industry, forging a new partnership with a major iGaming platform which will be beneficial to both sides of the equation.
The platform’s immense reach and engaged community guarantee success, although navigating the complex world of regulations and social responsibility may be tricky.
This groundbreaking collaboration could unlock a new wave of iGaming activity worldwide, potentially firing the industry to even greater heights.
Influencer marketers have become more influential
Gaming companies have expertly leveraged the power of influencer marketing to cut through the noise and connect directly with consumers.
Influencers, with their established followings and relatable personalities, serve as trusted sources for their audience. Their recommendations can significantly influence consumer decisions.
Partnering with the right influencer allows iGaming brands to tap into markets and demographics they may otherwise miss through traditional advertising mediums.
Influencers also have the ability to personalise the overall brand experience, creating a much stronger emotional bond with consumers.
The utilisation of emerging platforms such as TikTok has become increasingly prevalent in iGaming marketing and will likely become more popular as more companies jump on the bandwagon.