For a long time, several advancements have been made by Google to make your search user experience better by better each day. One such feature is the ‘People Also Ask’ (PAA) feature, which showcases related keywords to the topic you have searched for and provides suggestions to other similar related queries, just like the WMS SERP checker, which helps you find multiple keywords for top Google search results.
If you are overlooking this feature, then it’s time to make the most of it as it has turned out to be really successful in having an impact on the SERPs.
Here are a few tips on how to use the PAA feature in the best way possible to engage and attract your audience:
Discover multiple keywords related to your topic
Google always aims at putting the user first by giving the most relatable terms for a completely new search term. They usually figure out the intentions behind the queries of their users. This box shows you the information that Google thinks is relevant and mostly related to the searched content.
It helps to optimize long-tail keywords for the content that is already on-site and build pages accordingly. For example, if you search for Vegan Food Recipes, it will show you content like –
- What is the Best Vegan Meal?
- What can you eat as a vegan?
- How do vegans eat at home?
- What snacks do vegans eat?
Create better content
Content is the most important factor for any SEO website, and thus content and SEO go together hand in hand. If you did not have any content, thus you would not have any place to place your keywords too. Thus the PAA box will help in generating ideas to create exclusive content and offer its optimization towards what type of content you should be going for.
Once you search a topic, PAA shows you a list of multiple questions, and you could know exactly what kind of content your audience wishes to see. It makes it easier for you to have ideation on multiple topics that would write on.
Generate relevant content ideas
There are mainly four types of search intentions:
- Commercial Investigations
Usually, the focus is on informational content. Your reader/user will be seeking information on the related topic or will be looking for an answer or solution to a problem or finding the meaning of a specific word.
To satisfy the user and to meet his needs, it is extremely important to generate content that is highly comprehensive and quality content. And definitely, no better topic to search for than on the PAA box. This can help you with the library of quality content ideas that are also relevant to your audiences.
For example, if you want to create a post on ‘How to plant trees?’ These are the questions you will be seeing:
- What are the steps to plant a tree?
- How do you prepare the soil for planting trees?
- Can I plant a tree myself?
- How deep should I plant a tree?
That is how you can show how you are not only meeting the user needs but also having the best content on the web for the topic.
Optimize for SERP features
You should focus on the questions obtained from your PAA box, and secondly, consider the kind of questions users ask. These questions can be found through multiple sources like Quora, Reddit and other such forums. There are various similar tools that help to gather questions that are auto-suggested by multiple search engines.
Using Headers inside the content can prove to be helpful to show Google that you are addressing a particular question. This would not always be a necessity, but what is more important is too concise, precise, and up-to-date answers with a well-formatted context quality content.
Using Videos as a part of your SEO
Videos are often more interesting to watch as well as attract the majority of their viewers. Video results have always proven to be more beneficial and important than written guides. Using videos as a part of your SEO can help you benefit from the PAA feature too.
Google usually explores multiple moments in the video, and it finds a search query that is directed to a part of the video that answers it. These videos then pop up in the search section of the PAA box. Thus optimizing YouTube videos would be a great idea to benefit from this feature.
Endnotes for keywords
Search Engines have always been changing the way it works and looks. Thus, in order to excel, we have to keep adapting to these new changes as soon as possible. Google’s PAA box has proven to be highly beneficial to SEO and various different content strategies.
You need to channelize your user-friendly keywords that help in optimization of your site and then target the People Also Ask box to get better real estate on the SERPs. Google’s PAA not only helps in generating better quality content but also helps with relevant topics and ideas.