As you know, I’m a huge fan of athlete + candy crossovers – just see my review of James Harden’s Trolli Weird Beards.
And luckily for me, my favorite athletes keep getting their own candy. This time it’s Marshawn Lynch beloved running back of the Seattle Seahawks (which happens to be my favorite team). What makes Marshawn’s crossover better is that he didn’t just get his own candy; he started his own brand of candy.
BeastMode Chocolate gets it name from one of Marshawn’s many famous nicknames – Beastmode. But anyone who has followed his career also knows his other one – ‘Skittles’.
That’s because the man was a Skittles maniac. He ate them on the sidelines, fans would throw them onto the field when he scored, and Skittles even made him an official spokesman back in the day. Marshawn Lynch loves sweets, and he isn’t shy about showing it.
So the branding here is absolutely perfect. I kind of wish it had been a sweeter candy, but I was just as excited for his chocolate. He has joined with It’Sugar to distribute his line of candy bars online and I assume in their stores across the US. They’re a little on the pricier side, but I just had to have them. I’m happy to support Beastmode in his post-football endeavors – plus I trust the man when it comes to sweets. There’s 3 flavors so far:
- Mint Kookie N Milk
- What I would describe as a better version of an Andes Mint. It has some cookie crunch, but mostly tastes like an average milk chocolate bar with a little hint of mint (3/5)
- Smores Bar N Milk
- Again, the flavor just isn’t there. It’s a milk chocolate bar with sparse marshmallow chunks throughout. It even looks the same as the mint one (2/5)
- P-Nut Butter Pretzel
- By far the best one. It’s unique, delicious, and the only one I would go out of my way to find again. For one it is dark chocolate. Then, the inside has the appearance of a peanut butter fill, but it’s solid instead of creamy. The pretzel in scattered throughout packs a good salty taste that goes with the rest of the bar (4/5)
Overall, the brand needs some improvement, but that will come with time. It doesn’t have the mass appeal it needs yet to make the candy anything more than niche, but it’s worth a try for any football and chocolate fans. All Hawks must give it a try too, as the bars are produced by the Seattle Chocolate Company!