A business is powerless if they do not know how to leverage their website online presence and level up their marketing efforts. According to a study, 71% of customers, who had a great experience online would recommend their peers the business.
So, let’s look at ways to integrate the web presence with social media details!
Drive people to Social Media through Your Website
Online marketing is the most important and conversion-oriented form of marketing; a business can ask for during this pandemic. Majority of the businesses are shifting online due to a lack of selling opportunities in the traditional market.
If you have an attractive website, you can easily create an impression and with social media action buttons at relevant places, like the header and footer of the website, etc. you can drive a lot of people to the social media handles.
You can also add Call to Action buttons redirecting prospects to your Instagram handle for your gallery section.
Show a Preview of the Social Media Handle on the Home Page
This is one other way to integrate the website and social media handles, and not spam the audience on the website, too. It usually works for dynamic websites, where content can be instantly uploaded.
Many of these interactive websites have a sneak-peek of their social media handles, preferably Instagram and if you click on it, you can like the page.
However, you will have to be very careful with the content, which is uploaded on this social media handle. This will directly reflect on the website, hence maintenance of color schemes, font types, etc. is actually a necessity.
You can go for simple picture-based posters, which will be both appealing and informative, and also drive more visitors to the website!
Use the Like and Share Button on Websites where it is relevant.
Many businesses become way too serious to attract more visitors and end up flooding the like and share button everywhere on the website.
If you want a good recommendation, the best thing is to not have any of these, at all. The Like Button and Share button overcrowds the content and it looks uneasy to the eyes.
Instead, you can subtly promote these buttons on the footer sections, and the contact us page as these two places will have the attention of people who are really interested in the business. You can also go for chatbots, and use Facebook Messenger for this integration.
Have You heard about Google Analytics and Facebook Pixel?
These two tools are the most important tools for digital marketers, and they are like the Swiss-Knife when it comes to Digital Marketing!
Both of these tools help immensely in order to attract customers, capture their data, redirect ads to them, and then easily convert them as loyal customers of the business.
Google Analytics and Facebook Pixel can work hand-in-hand and help you in dynamic ads that can target people based on their taste and preference, and show them ads repetitively until an impression is formed. Modern-day marketing works like this. Today the biggest challenge is to occupy the headspace of the customers.
Creating a Catalogue helps for eCommerce Businesses.
If you have an ecommerce business, online marketing is all you should focus on and catalogs help you with that extra mileage. With an online catalog linked to Facebook Business Manager, you can easily run carousel ads to push conversions and sales.
The same catalog can be used to create product-based posts on Instagram and one can easily redirect themselves to the website with these organic and unpaid posts.
This not only enhances the tech in your marketing but it also helps with the modern and direct approach to selling.
Never flood Your Website with only Social Media Plug-ins.
This is a rookie mistake for businesses and they pay the price by lower rankings on the Google Search Engine Result Pages. If you want good organic traffic, you will have to limit the use of social media plug-ins to a bare minimum.
Still, if you want more social media interaction through websites, then referring to Google Analytics and Facebook Pixel can do the job with medium to low plug-in visibility.
Many businesses also go for websites where content is updated from Social Media. This usually works for blogs and other content-based websites, only.
Trust me, integration is only fun when you use these techniques!