Yet another weird Skittles commercial

Via AdFreak, here’s yet another weird Skittles commercial. It’s interactive, which is neat, but you totally lose the brand engagement by the time the interactive stuff starts.

I don’t really understand why Skittles goes for the purely bizarre in their commercials. Strange but funny I get; strange for the sake of being strange is just… strange. Maybe I’m just bitter because they took away lime Skittles for no good reason.