Digital transformation is the inevitable natural next step to growing and scaling your business. With the power of technology, you can innovate your business and improve the quality of your products and services.
A much-needed transformation in the ride-sharing industry led to the creation of Uber. Today, people are looking at on-demand app solutions for all sectors , including laundry, healthcare, travel, etc. This is just the tip of embracing digitization to make businesses leaner and more innovative. Intelligent systems can automate business services and make them more efficient.
Mobile apps are an integral part of the transformation. You cannot think digital without going app-first with your strategy.
Customers spend 88% of their mobile time using apps. By 2023, the revenue generated from mobile apps will reach $935 billion. With a vast number of apps dominating both the app stores and the increased usage of mobile apps, you need to think of a mobile app for your transformation.
The increased mobile app consumption isn’t the only reason you should develop the application. There are several advantages to creating a mobile app for your business. Here, we will discuss these aspects in detail to identify the need for a mobile app.
Why Should Your Business Invest in App Development?
Probably, you are still not convinced that the app is the way forward to innovating and transforming your business. Here are a few more reasons to help you realize the impact an app can offer your business.
1. Swift Promotions
As a business owner, imagine a time when promoting your new product was a tough job. Despite having new products, you couldn’t penetrate the market immediately. Instead, taking the traditional promotions route meant you had to wait till you could get in touch with your customers.
Despite the advent of the internet and websites, the reach was limited to people with desktops. With mobile apps, you can reach the target audience faster with the new product launches. In addition, you can immediately let them know of the new product upgrade via notifications.
Promoting a new product or a sale is swifter with a mobile app, which eventually allows you to interact with the customers in real-time.
2. Heightened Engagement
Imagine your customer walking into your retail store and shopping. Your salesperson will connect and communicate the product’s benefits and show them variations. This interaction will help the customer stay in the store longer and complete the purchase.
Shift to a digital world, where there is minimal in-person interaction. It would help if you still had an interactive and real-time engagement. That’s why you need apps. They will talk to the user, tell them what is trending, and even offer them suggestions in real-time. It is akin to the salesperson at the store.
Eventually, the customer will spend more time browsing the app and ultimately converting. Mobile apps are an excellent instrument for engagement.
3. Personalized Selling
What we miss from our physical in-store interactions is the personalized solution. You would go to the person in charge and tell them the specifications. They would identify the product that best suits your needs.
Switch to the mobile world, and you can offer similar experiences to the customer. Tell them what they should purchase and some of the products they should own, and help them make the purchase.
You can dig into their recent purchases, note their spending, and even look at their interests to personalize the store. It will make them happier as they feel your store caters to their needs.
When you personalize the selling, you make more customers and improve your conversion rate.
4. Improves Conversion
You convert faster when you connect with your customers and tell them the various products/solutions they can purchase.
A mobile app is the fastest way of telling the customers how your business can help. Let’s take the example of Clickup, a team management tool. It can help collaborate, connect for projects and also manage individual things.
When the user begins with the free trial, the mobile app constantly shows them how they can use it, what they can do, and some of the things they should try. This constant interaction gives the user the maximum value of the product and eventually becomes a premium customer.
When the business owner shows the best way to use an app, it helps the user. Similarly, when the retail app touches base with the customer to understand their problems and offer products that can help, it increases sales.
Mobile apps connect with customers in real-time, which maximizes conversion. We just saw that using two examples.
5. Extend Customer Support
Your products, services, or experiences alone don’t make you a strong brand; your stronghold on customer support is highly crucial to enhancing experiences.
By customer support, we mean answering queries, considering feedback, and offering immediate solutions. For example, say a customer is trying to upgrade to the premium version of your app. They are facing some issues; they will immediately reach out to your customers.
When customers can connect with the support team immediately and access the solutions, they are satisfied. As you meet their expectations from your business, they will stay around for a longer time.
As a result of good customer support, you will notice increased customer retention.
6. Data-backed Decisions
You need to impress your customers and enhance their experiences as a business. Therefore, you need to collect enough information about every customer walking into the store and offering solutions in sync with their requirements.
Your work remains incomplete and unachieved if you don’t have enough data backing your decisions. That’s where the mobile app comes to play. With every customer’s purchase, you get data on their likes, preferences, age group, and other relevant things.
Let’s take a fashion brand’s mobile app, for example. The brand will constantly monitor its customers and look into the data about the type of brands they buy and the products they like.
The brand will track the size, delivery preferences, and other details in many ways. Whenever a new product relevant to them is launched in the market, the business will immediately notify the user about it through the mobile app.
Mobile apps reward businesses with the relevant target audience and increase conversions. They offer a complete understanding of your customer and how to build a brand with the help of a community.
Mobile apps unlock a plethora of opportunities for your brand, bringing in more returns and revenue. If you back your decisions with the data you receive from your app, you scale your business to the next level.
It is essential to partner with the right mobile app development company to translate your idea into a winning solution.