Telegram is a great messaging app for busy people who need to stay connected across all of their devices. It’s fast, secure, and free, with a variety of features that allow users to send text messages, share photos and videos, and even files. You can also create groups and channels to better interact with your audience, making Telegram a great choice for businesses and individuals alike.
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Why Should You Use Telegram Marketing for Your Business?
As of April 2020, Telegramâ€™s audience has grown to a whopping 400 million active monthly users with 1.5 million new users downloading and signing up for the app every day. The platform’s rapidly growing popularity provides marketers with a number of advantages, including:
Benefits of Telegram:
- Allows marketers to keep their audience informed.
Telegram channels are a great way to stay connected with your current customers and to attract new ones. You can create either a public or private channel and invite your current customers to join it. This is a great way to keep your customers engaged and informed about your brand.
Telegram groups are beneficial for marketers because they provide a direct way to communicate with customers, as well as a platform for customers to interact with one another. You can also add administrators to help manage your group more efficiently. By having a Telegram group, you can allow your regular customers to help new leads by answering questions they may have about your ×˜×œ×’×¨××¡ ×”×–×ž× ×” product or service. Telegram groups are therefore a great opportunity to build a supportive community.
With Send Pulse, you can create a chatbot without any technical skills, and develop auto-reply flows to send messages after a user enters a keyword specified by you. This way, your customer support team can work on more complicated issues while your chatbot handles tasks like answering FAQs, processing orders, and consulting clients 24/7.
Brands can use Telegram to increase traffic to their website by sharing links to landing pages, inviting customers to check out new collections, or sharing client reviews. This way, youâ€™ll be able to increase traffic to specific site pages. You can also use Telegram polls to increase user engagement. Create a poll with multiple answers to get feedback from customers about your product or service; create a quiz where youâ€™ll explain why a user chose the wrong variant. The last option is especially great for educational services. Your polls can be anonymous.
Telegram Marketing Strategy
Step 1. Set your goal
Before you develop any strategy, it’s important to establish a goal. Your goal will determine the tools you need, content formats, and KPIs to measure. With Telegram, you can pursue the following goals:
- driving traffic to your website
- boosting customer engagement
For example, if you aim to build trusting relationships with existing customers and increase sales, you can create a private channel for your most loyal clients. You can let them be the first to learn about upcoming sales, create a poll to let them choose the desired items to get a discount for, etc.
Step 2. Create a Telegram account
Now that you’ve established your goals, it’s time to get started. You have three options available to you: a group, channel, or chatbot.
A group chat is a great way to communicate with multiple people at once. You can add up to 200,000 members to a group and after joining, members can send messages, photos, videos, and audio files. You can create either a public or a private group. If itâ€™s public, any user can find it in search, join, and view the history. If itâ€™s private, people can only join it if you manually add them or with the help of an invite link.
To create a group chat, click on the three horizontal lines in the top-left corner and choose the option â€œNew Group.â€ Add members, name your group, and set a photo or video.