One of the keys to success in any business is marketing. By advertising your business as well as the goods or services it offers, your target market will be aware of your presence. With proper marketing, you can have a high conversion rate, which will translate to increased revenues. However, it is not enough to attract customers; the key to long-term success lies in having a loyal customer base as you continue to attract more. The moment a new customer walks into your business premise, it should be your goal to convince them to come back in the future. You can do this by giving away freebies to your customers. At the Promotions Warehouse, you will find a wide range of promotional products you can purchase A Popular Gift, brand and give away to your customers? If you want your branded t-shirts to make a lasting impression on your customers, don’t forget to use high-quality printing supplies. You can find everything you need at PerfecPressHT.com , from heat transfer vinyl to sublimation ink and more, to create professional-looking t-shirts that will stand the test of time.
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Types of Promo Products- A Popular Gift
There are many types of promo products you can give away to your customers. Since you expect to get different types of customers from different age groups, gender, income bracket, race and religion, it is crucial you have different types of branded promotional products to give away to your customers. Below is a list of the top promo products for small businesses:
1. Branded Pens- A Popular Gift
Branded pens are cheap, but they are usually well-appreciated. Since they can serve as mobile billboards, you should order as many branded pens as your budget will allow. You can give each of your customers a branded pen as a way to appreciate them for doing business with you. Since pens usually come in a variety of colors and designs, be sure to order different types of branded pens as this will help you get the best results.?
2. Printed T-Shirts- A Popular Gift
Banners are great for advertising products and services as well as promoting brands, but they are usually expensive. If you are looking for a more affordable, but effective alternative, consider ordering branded t-shirts. The design of the t-shirt should be amazing while the quality of the material should be high. This is crucial because you want all the customers who get the branded t-shirts to wear them wherever they go. This will expose your business and brand to a large and diverse audience. Be sure to print or embroider t-shirts of different colors and sizes to suit the unique needs of different types of customers.?
3. Key Rings
Everybody has a set of keys, whether car keys, house keys or locker keys among others. You can order branded key rings and hand them out to some of your clients. Just make sure they are high-quality, stylish and unique. Wherever your clients go with their keys, your brand will be noticed when they take out the keys. For instance, if a customer places their keys on the table, anyone who is close to them will notice your brand.?
4. Umbrellas
Branded umbrellas may be costly, but they can be highly effective. Umbrellas are often used on sunny days as well as when it’s raining. They are usually highly visible because they are held high above the head. Imagine an umbrella with your business name and brand being carried around the city. This can yield better results than even billboards because umbrellas are portable while billboards are not. Just make sure you get the design and color right. You will need to also make a strategy on how to hand out the umbrellas because they are expensive gifts.?
5. Water Bottles
As consumers become more and more health-conscious, they have come to realize the importance of drinking enough water daily. Many people usually carry water bottles with them to work and school as well as to the gym. Be sure to hand out branded quality water-bottles to your customers as one of the ways to retain their loyalty.?
6. USB Drives
Branded USB drives are always appreciated. After all, everyone wants an extra portable digital storage medium. Imagine a thumb drive with your logo in it sticking out from the USB port of a desktop computer or laptop at a busy office. This is free marketing that can help you create brand awareness and promote your business to the target market.?
7. Coffee Mugs
We live in a fast-paced world where most people love getting things on the go. For instance, most people usually get their coffee mug refilled and carry the mug to the office or school. Since mugs are usually placed on the table, branded coffee mugs can help you promote your business and grow your brand reputation. Since they are usually costly, be sure to order a limited number of branded quality coffee mugs and direct your staff on how to issue them.
8. Confectionery
In the recent times, there has been an interesting trend in the promotional products industry. More and more businesses have been choosing confectionery over the traditional promotional products listed above. The logic is simple, people associate brands with experiences. Sweets, chocolate and other types of confectionery have an amazing taste, so customers are likely to associate your brand with pleasant memories. When they want to buy something or get a given service, therefore, their mind will immediately go to your brand. This is one of the most effective and tightly-held secret of marketing a brand and maintaining a loyal customer base. The most valuable brands in the world, especially those in the food and beverage industry, usually put in a lot of effort to ensure their brands are associated with beautiful and memorable events.?
You can also use the same strategy to endear your brand to your customers. The best thing about confectionery is that most of these products are usually cheap as they cost just a few cents to a couple of dollars. Therefore, all your customers can get a sweet gift or even several pieces. It is recommended you do some research to identify the best manufacturers of confectionery to ensure you get the best results. Ideally, both the sweets and packaging should be branded to improve the quality of results you get. That said, make sure you have a variety of options before you start issuing out the sweets.
Varsha