Are you new to this Website ranking game with your news site? Then there is a long way to go with your website to achieve the rank and the pioneer of success. It can be a little bit tricky for you as a beginner, but with the help of the proper SEO optimization, it becomes easier. There are plenty of SEO tricks and tips that you need to follow to ensure that your website is making a rook rank on the first page while leaving others behind in the rat race. Utah SEO can help you with the best tactics to make sure your news website is ranking properly. So what are the best SEO tips that you can consider for optimizing your news website? Have a look:
- Make sure your site is easy to browse:
News websites usually hold a lot more information than any other site does. It includes all the interesting information from all over the world that falls under a variety of categories. Your users and the search engine crawlers must not want to get lost in the pool of news. This is why it is very important to make sure that you are making the navigation on your site easier for everyone.
It must be very easy to browse so that your users can find out all the news they are looking for. You can add a search bar which will help your user to find out the topic they are looking for. The pagination or the infinite scroll is also very useful for your news website and a must-have.
There must be important categories and tags so that they can be grouped as per the categories. Adding links to the categories and tagging pages can improve the SEO of your site. Adding breadcrumbs is also very useful for making browsing easier on your website.
You can also consider adding a sitemap so that it can facilitate easy indexing on Google. Linking your articles between each other also helps in catching the attention of the news on your site.
2. Add the keywords at the right place:
The SEO for your news website is simply incomplete without the proper use of the keywords. This is why it is important to add useful keywords at the right place so that your articles can earn better visibility on the search engine.
Try to place the keywords at the title of your news article, as the title needs to be eye-catchy and clickable. The meta description of the news also deserves to have a keyword in it. Placing a keyword in a page URL makes your link more readable and relevant, and trustworthy. Also, mention the keywords in between the H1- H4 heading so that both the readers and Google can understand your content properly.
3. Make use of the shareable images:
Your news articles become difficult to elaborate on if you do not have proper images in them. Thus while you are adding the images to your site, you need to make sure that the sites are sharable enough.
You must optimize the images in a way so that can boost the SEO of your site. There is no need to use a lot of images as it can strain the site loading speed. Rather use images that are valuable and well described. Save all the images in the right format. Make sure you are adjusting the height and width of the images in a way so that it rightly fits the page. Compress the images. Merge the images when you feel it is appropriate. Make it shareable enough.
4. Focus on keeping your site highly operational:
The news site you’re running is meant to keep people updated about all the world’s events from time to time. This is why your site needs to run quite actively. Any of the bugs or errors can affect the user experience effectively. This is why it is important to make sure that you are fixing all the problems immediately so that your news website can run swiftly.
You need to improve your site loading speed. With the help of image optimization, page code minimization, fewer redirects, adding a fast server can improve your site’s performance. Focus on making your site mobile-friendly enough. Fix any kind of technical errors that come in your site’s way.
Besides the above-mentioned tips, you also need to build relevant links, improve the site structure and perform other SEO routines so that your news website can deliver the best results every time. Make sure you are not adding too much load to the site, which can make its browsing complicated or slow.