I love, love, loved this bar. I don’t drink chai tea because I usually find it too sweet, but this bar was just right. Because I don’t drink chai tea, I had a hard time naming the spice flavor I got from this bar in my blind tasting. My notes say “great cinnamon-y(?) notes. Not sugary cinnamon; genuine, real cinnamon spice,” which is the best way I could describe that chai spice essence. Another friend mused that the flavor was like cinnamon but not quite and wondered if the bar had cloves. A little research revealed that chai spices can include cinnamon, cloves, cardamom, and star anise. So we were close-ish.
Many of my friends didn’t really like this bar, and several of them felt the “weird” spice flavor overwhelmed the chocolate. I found the flavor intriguing, and it kept me reaching for more pieces. Like all the 3400 Phinney bars, this too was smooth and creamy. A ZOMG! from me because I couldn’t stop eating it. It was my favorite of the 3400 Phinney bars and probably the only one that I would regularly buy for snacking (if I could afford it; at $3.25 a bar, these don’t come cheap). Amongst my friends, this came in 11th out of 13 (just one spot above the Dagoba Chai) with a score of 2.67/5, so it’s not for everyone.
I was quite impressed with Theo’s 3400 Phinney line, and it doesn’t hurt that they’re all made with organic and fair trade ingredients, though that does drive up the price. I’d love to taste the other 3 varieties. Cybele from Candy Blog reviewed all 6.