I love that Nestle/Wonka has been diving back into Roald Dahl’s original books for marketing inspiration. My friend Steve alerted me to the fact that they’re currently running a real-life Golden Ticket contest to promote their new Exceptionals line. Prizes include trips around the world, movie tickets, and “a gazillion pieces of chocolate.”
I’ve yet to try the new Wonka chocolates, or even come across them in stores, but Cybele’s reviewed three from the new line-up.