Fling –> 3 Musketeers Truffle Crisp Bars

Remember those awfully marketed but okay tasting Fling bars from Mars? I think they’ve been repurposed – and repackaged – as “new” 3 Musketeers Truffle Crisp bars. Here’s the new bar’s website and the press release announcing them.

Below is the Fling version of the bars. I guess Mars dropped the sparkly chocolate angle. I also find it interesting that they chose to give them the 3 Musketeers brand to boost sales, presumably because they’ve already established the brand as a lower calorie and lower fat alternative candy bar. Isn’t marketing fascinating?

Finally, the new bar’s tagline, “Rich enough to share, but you really won’t want to” is so much better than the Fling’s, “Your boyfriend doesn’t need to know.”