Best LinkedIn Marketing Strategies

Best LinkedIn Marketing Strategies

LinkedIn has a thing that no other social network platform does; it is built entirely on professional networks and not some funny reels or pet videos. Unlike TikTok, Twitter, Facebook, Instagram, or Youtube, people come to this place for one main motive – To connect with professionalism.

This would mean that people over LinkedIn look for connections that are 100% real and are professionals- not some entertaining Instagram reels. And that’s Linkedin’s true power- people on LinkedIn aren’t here to scroll through posts. Instead, they are looking to grow their network, make real connections, and see how others can help them achieve their goals. 

With over 830 million professionals, LinkedIn is your place to be! Make the most out of it by making the right LinkedIn marketing strategy. The right strategy can work wonders for your brand and your business. LinkedIn outreach automation is one such strategy that can achieve brand presence over social networks, sending follow-up messages, and many more. Such tasks are time-consuming when done manually – LinkedIn automation makes it easy!

Before tapping into some of the best LinkedIn marketing strategies, let’s go through what exactly is LinkedIn marketing and its importance:

What is LinkedIn Marketing?

LinkedIn is for more than just professionals and job seekers. Sure, millions of people use LinkedIn every day to expand their networks and careers, but you can also use it to expand your business. This social networking tool exposes your brand to millions of connections, which you can utilize to create relationships with individuals and other businesses to improve your brand.

LinkedIn is primarily a professional social network. It’s all about industry conversations, networking, professional development, and other business-related events. In addition, LinkedIn is a great place to locate customers, employees, and partners.

Why do you need a marketing strategy?

LinkedIn is less about selling and more about making connections. The network consists of a different audience compared to other social media platforms. Therefore, you need a LinkedIn strategy to market your products or services so that it does not seem like you are hard-selling your products/services. 

Sales pitches and aggressive advertising doesn’t work well on LinkedIn. Instead, you need a plan that is purely based on the LinkedIn algorithm to increase your customer reach!

Let’s look at some of the stats based on LinkedIn marketing:

  • LinkedIn has added 45 percent of marketers to their customer acquisition efforts.
  • When compared to Facebook, it generates 277 percent more leads.
  • LinkedIn accounts for 80% of all B2B leads.
  • It also accounts for approximately half of all social traffic to B2B websites.

How To Market On LinkedIn

Now, let’s move on to the essential part-how to make a perfect LinkedIn marketing strategy. Although you can create your own LinkedIn growth strategy, these suggestions will serve as inspiration for your efforts:

Define Your LinkedIn Marketing Goals

The first and foremost thing you need to do is set your marketing goals. If you don’t have the aim, there is no use for a growth strategy!

Ask yourself: why are you working on a LinkedIn marketing campaign? What are your expectations from it? Make your goals SMART- Specific, Measurable, Achievable, Realistic, and Timely. Make sure that you use properly defined metrics to measure the success of your marketing strategies. 

Some commonly defined goals include:

  1. Increasing brand recognition (probably best measured using data on your LinkedIn Page analytics).
  2. Creating leads (after all, LinkedIn is the network where you’re most likely to locate potential business decision makers/customers).
  3. Interacting with your intended audience (you can find data on this at your LinkedIn analytics and less tangibly in your participation in LinkedIn Groups).
  4. Selling your item. 

        2. Optimize Your Profile

This might seem like a basic step, but it worths a lot more! Whether you are marketing your brand page or your company page, you must make your profile stand out from others as it will increase your chances of getting noticed. 

Begin with a high-quality, brand-relevant profile photo. A photo on your profile increases your profile views by 21 times. While company pages can utilize the brand logo as a profile photo, individual profiles should use high-resolution professional headshots. However, this may differ depending on your sector and brand personality.

Other tactics to improve your LinkedIn profile include including your current job title, resulting in up to five times the number of connection requests. Also, remember to mention at least five relevant abilities since this may result in 31 times more replies from recruiters and other LinkedIn members.

      3. Understand Your Audience

After optimizing your profile and goals, it’s time to understand your target audience. It is a prerequisite to developing a perfect LinkedIn marketing strategy. For instance, you can define your audience based on different parameters such as industry, geographical location, job title, etc.

Let’s imagine you want to sell an ebook about brand influencer marketing. Your target audience in this situation could be marketing professionals. For example, they might have titles like “social media manager” or “social media executive,” for example.

Along with establishing your target audience, it’s critical to have a thorough understanding of your current audience. Understanding your audience and what they like is critical to a successful LinkedIn marketing plan.

You may learn more about your followers and page visitors by looking at the analytics section of your Company Page. It might be beneficial in helping you learn more about your target audience and the types of material they prefer. As a result, you’ll be able to adapt your LinkedIn growth efforts.

      4. Publish Content That Adds Value

As told earlier, marketing on LinkedIn is less about selling and more about adding value to the audience’s lives. In fact, B2B marketers who put audience needs first make up 88 percent of the top performers in content marketing. 

Hence, you should use LinkedIn to create informative content that serves a purpose: to inform, guide, educate, or even entertain your audience. It will improve the chances of getting your target audience engaged with you and build a connection with your company or brand. 

Key takeaway: It’s worth noting that you don’t have to contribute your own stuff solely. However, even if it comes from a third party, don’t be afraid to offer smart and instructive content pertinent to your sector. As a result, you’ll establish yourself as the go-to source for useful industry information. However, now and then, consider using LinkedIn’s native publishing tool.

      5. Send Out Personalzied InMail

Take a step further in your marketing strategy by sending out personalized inMails. This feature is only available in LinkedIn premium accounts; it’s time for you to tap into the world of expertise of other individuals that have the same interest.

So, as a sales representative, reach out to prospects by sharing an InMail directly to their inbox. It seems more personal, and the audience will most likely notice it and might even respond to it. Also, it is estimated that LinkedIn InMail gets three times more responses than regular mails.

It’s ideal for presenting your products and services to highly relevant prospects. Send out special offers, provide new content, and inform recipients about new services that may interest them depending on their profile.

Consider this a wonderful opportunity to engage with influential users on the site and create a relationship. Including a personalized InMail with your connection request, for example, is a terrific approach to attract their attention and maybe convince them to accept the request.

In addition to InMail, Premium customers get access to other tools such as built-in analytics, which can help you understand how different types of messages are doing and how to improve your results.

      6. Make Use Of LinkedIn Automation

LinkedIn automation tools are used to automate follow-up requests, connection requests and sending messages, and any other activity on the network that you would otherwise have to do manually. Because you don’t have to connect manually to each lead or relationship, LinkedIn automation solutions save you time and work. It also adds a personal touch to mass outreach. As a result, your user interactions and outreach messages will appear far more natural, regardless of how many people you’re reaching.

For your LinkedIn marketing plan, here is the top LinkedIn automation tool:

  • Dripify

Dripify is a cutting-edge LinkedIn automation solution for quickly building sales funnels. Dripify, a cutting-edge cloud-based automation technology, lets you import leads from CSV files, allowing you to create perfect prospecting campaigns. You can also use this tool to choose from a range of automated LinkedIn actions and conditions and delays.


When you know how to create marketing strategy on Linkedin, it can be a powerful hub for your brand and your business. The ways we’ve provided above will give you an idea of how to create your own perfect marketing strategy.