Digital marketing is a wide, wide world indeed. There is more to see than can ever be seen, and more to do than can ever be done, and a rich arsenal of the types of content marketing you can draw on to make your mark on the internet.
As with all things digital marketing, your needs will be unique and personalized to you, including in terms of the types of content marketing you will use to meet your goals. A digital agency can save you from the paralysis of being spoilt for choice!
Keep reading to learn more about 5 types of content marketing you can choose from!
An oldie but undoubtedly also a goldy: the trusty old blog allows you to communicate with your audience in diverse and profoundly versatile ways. You can give people a sneak peek behind the scenes, offer your expertise, and even communicate directly with your users.
Blogs are a great way to share long form textual content in particular, which can be a game changer when it comes to SEO and boosting organic traffic.
Top tips for content marketing through blogging include:
- Ensure your content is SEO ready
- Organize your blog topics thoughtfully for easy access
- Prioritize quality content that is relevant to your business and online presence
A meme, if you’re not in the know, is essentially a joke in the form of an image accompanied with some text. A bit tricky to get right – it’s easy to come off as trying too hard – memes can nonetheless become runaway successes and turn you into an overnight internet sensation.
Getting memes to go viral is a bit like winning the lottery, but even if you don’t go viral, you can create relatable content and connect directly, authentically, and with humor with your audience.
A quick and easy way to increase audience engagement, videos are easy to consume and engage with. From a creator’s point of view, videos also offer fertile ground for all kinds of formats!
Pull out your phone and take a quick scroll down your Reels and you’ll be able to see exactly what we mean. You are truly spoilt for choice with technology like augmented reality at your fingertips.
An increasingly influential way of content marketing, collaborating with influencers allows you to broaden your reach exponentially on social media. It can also explosively drive sales!
The idea is simple: you either pay influencers to share your content or send them your products to review. They post about you to their followers, who in turn see a recommendation from someone they trust in their social circle.
With influencer marketing you get to benefit from widened reach as well as the social goodwill of the influencer you choose to collaborate with.
Drawing on user generated content for your marketing strategies can be a goldmine for multiple reasons.
First, of course, the rich and varied talent of your userbase is put at your disposal.
Secondly, it allows you to personalize your interactions with your users. The warmth and human intimacy that comes with interacting on a personal level with your users can be invaluable to your image as a brand.
In digital marketing, you are truly spoilt for choice when it comes to the tools and strategies you can employ to make a mark on the internet. This is both a blessing and a curse: the variety is fantastic but can also be paralyzing. This is where a digital marketing agency like AdLift can help you: they can help you make choices from the arsenal that allow you to meet your goals in a way that works for you.