As I’ve noted before, Choxie, Target’s house brand of chocolate, works hard to market itself. I adore their bright, retro wrappers, and I hate that they don’t capitalize anything. Check out the descriptions of these two bars that were a holiday gift from my suitemate Alisha: Choxie milk chocolate roasted almond sea salt bar solid…
Choxie is Target’s house brand of chocolate. While Target purports to sell stylish clothes for less, Choxie promises fancy chocolate for cheap. The back of the box sums up their philosophy nicely: “crafted with the finest and purest ingredients, it’s intended for the most sophisticated of chocolate palates. we suggest you keep it hidden from…
