Serious Eats’ Robyn Lee wrote up a verrrry thorough blind tasting of Pocky and its various chocolate-covered biscuit stick imitators. To give away her punchline, Pocky came out on top!
Robyn, I am in awe of your Pocky photography skillz, as the above was the best that I could do. Also, I hope someday someone tastes all the Pocky varieties all at once, because there are a bazillion of them. I have only covered a few.