You can probably guess that today’s review is not of an American candy. American companies may give their products weird names to make them memorable, but they’d never go for something as unpronounceable as Qra Qra. Asian companies selling in the U.S., however, totally would.
I love the packaging on this product because a) it says chewchew chewchew, and b) because the kangaroo is weird and inexplicable but kind of cute, and its ears are the wrong shape. Hooray Asia!
Hard to read print on the bag (white on yellow? really?) notes that Qra Qra are “chewy like gum, but melts like candy”. Never mind the messed up parallel with mismatched parts of speech – it’s a good description of what the candy is.
Each Qra Qra is about the size of a small grape or a large blueberry. They have a hard candy shell, but they’re also texturally homogenous. Each Qra Qra has a stiff, long lasting chew that’s quite sproingy. It’s a bit like Hi-Chew, but it gets stuck in your teeth less, and it’s a bit like Starburst but not as slick – the Qra Qra are almost grainy or fuzzy on the tongue.
The flavor on these is tremendous! Each has a bright, sweet, and bitter lemon bite that’s so acidic that it stings the tongue and so sweet that it burns the throat. I know that sounds awful, but it’s wonderful and addictive. Once I finished a Qra Qra, I was ready for another, even as my tongue tingled and my throat burned.
The candy does eventually melt away after about 40 seconds or so of chewing, and admirably enough, the flavor never dissipates throughout the long chew. It’s a good thing the chew lasts for a long time, as there are only about a dozen Qra Qra per pack, and they disappeared all too soon.
An OMG that warrants a special trip back to the tiny Asian grocery store where I found them. I know they come in at least one more flavor! If the price ever goes down ($1.00 for 12 Qra Qras is pretty steep), I’m upgrading them to ZOMG! status.