Rob Walker of the NY Times Magazine’s Consumed column muses about premium chocolate in our current economy. Unlike the WSJ piece that I previously posted about, Walker concludes that luxury chocolate isn’t just getting by; it’s actually doing well.
Contrast that with a NY Times pre-Valentine’s Day piece about using the recession as an excuse to scale back:
Nick Haramis, a magazine editor who lives in Brooklyn, had no such qualms.
He dropped the R-bomb on his boyfriend this year. “I’m usually a flowers-and-chocolates kind of guy,” he said, but this year, he is planning to use the economic downturn as an excuse to emphasize creativity over lavishness. Instead of a box of Vosges chocolates, he said, he plans to buy his boyfriend a single, ripe tomato.
“Some people refer to them as ‘scarlet love apples,’ ” he said.
To each his own, I suppose.