Mars was working hard to promote their new M&M‘s Chocolate Bar at Sweets and Snacks this May. They kept a never-ending supply of them in the press room, and I snagged one for review (plus a few more as gifts; free candy is the only payment I get for all this blogging).
The bar is basically a milk chocolate bar embedded with mini M&M’s. M&M’s had tried selling something like it back in 2004 as the M-Azing bar, but it never really caught on then. I guess they think the market is ready now?
The chocolate was scored into 8 pieces and imprinted with the same image of Red being swallowed by melted chocolate that’s on the wrapper. I personally find it a bit morbid and not nearly as cute as M&M’s pretzel effort.
The milk chocolate of the bar tasted just like the milk chocolate center of a plain M&M: dusky and thick with a sour tinge that burned my throat. Plenty of mini M&M’s were distributed throughout the bar and revealed themselves by staying whole when the bar was broken apart.
The mini M&M’s crunchy little shells were a nice addition to break up the texture. I also appreciated the nice splash of color that they brought.
I enjoy milk chocolate M&M’s because you get the fun of melted or crunching away the chocolate shell, but I don’t find it to be high enough quality to prefer to eat it in giant chunks like in this bar. An O.