Milky Way Simply Caramel

The new Milky Way Simply Caramel bar was included as a free sample in my Sweets and Snacks press pack delivery. They officially launched in June of this year as “a decadent blend of Milky Way Bar’s pure smooth caramel covered completely in Mars’ real milk chocolate.”

It’s far easier to launch a new confection under a familiar brand than it is to build a new brand from the ground up. Thus, while the Milky Way Simply Caramel is a pretty significant departure from the original (I would argue that a Milky Way’s defining characteristic is its chocolatey, malty nougat), it makes sense from a marketing standpoint.

While the Milky Way Simply Caramel looked fairly standard on the outside, the inside was an oozy, decadent looking caramel mess. This was not a treat you’d want to give to small children, unless you want them getting caramel everywhere.

The outer shell was made of a snappy chocolate that turned sweet and sour in my mouth. Hooray American mass-produced chocolate!

The caramel inside was sticky, thick, and chewy. It was sweet and bright with a buttery creaminess. I prefer my caramel with dark, complex, scorched sugar flavors, so it wasn’t really my style. I have to admit, though, that it was luxuriously sticky-sweet.

My beef with this bar was basically what I have with most mass-produced checkout aisle/vending machine bars: too sweet and too one note. I prefer the extra malty hit of regular Milky Ways.

Still, it wasn’t bad, and it’s totally harmless unless you’re susceptible to sugar shock. I think I’d like these best in fun size form. An O.

If you’d like to try one of these for yourself, stay tuned! More to come tomorrow…