Kit Kat WiFi Break

Via Neil, news of an interesting new ad campaign from Kit Kat. Building on their “gimme a break” slogan and taking advantage of our current culture’s anxiety about our constantly wired world, they’ve built a bench in Amsterdam that blocks all WiFi signals, so people can truly take a break.

A fun, attention getting idea! The only change I’d make is to have the bench dispense little Kit Kats.