I think it’s safe to state that Jelly Belly is tops in their field of creatively flavorful jelly beans. Instead of resting on their laurels, they never stop innovating! Their newest product are Draft Beer flavored jelly beans.
I was quite excited to be surprised with free samples to review. I was more excited that they came with an adorably tiny beer mug, which made for a fun photoshoot.
The beans were striking right out of the package in two ways. One, they had Jelly Belly’s new jeweled look in a beautiful gold tone, and two, they had a strong, distinctive scent (regular Jelly Bellies don’t smell).
These amber nuggets smelled boozy and yeasty, like beer does, but also sweet and floral, which made it smell more like beer that had gone a little funky. Or, I guess, like beer that hadn’t finished fermenting and turning its sugar into alcohol.
The Draft Beer beans tasted like a sweetened blonde beer. It started off sweet and honeyed, and then took on a little fermented yeastiness. There was no bitter bite to the end, which I appreciated since it is candy, after all.
I’m a cocktail person, not a beer person (surprise, surprise, I have a sweet tooth), so I wouldn’t buy these for myself. They do, however, win points for novelty, and I can think they’d be a fun gift for beer aficionados. An O, just as a matter of personal preference.