As best as I can tell, Fannie May is a Chicago candy institution, and I made sure to try them out when I visited Chicago a couple of years ago (reviews here and here). They’ve been around since 1920, and while most 90 year-olds aren’t terribly tech savvy, Fannie May’s entering their 9th decade with an online marketing/social media campaign. They’ve created a website that lets you choreograph dancing Fannie May chocolates and share the results with your friends.
As Fannie May puts it: “Think ‘Elf Yourself ‘ meets the ‘California Raisins'”.
I don’t think it will manage to go viral, but it’s fun and cute, and my Chicago-an friends are totally getting goofy dancing chocolate holiday cards. Like this one that I made.
If you’ve got a few minutes of internet time-wasting to spare, go check out the site! Each of the four chocolates have their own set of moves, some better than others. Then, come back here and leave a comment. Tell me which dance move is your favorite (either for the chocolates or in real life) or leave a link to your own Fannie May dance creation.
Leave that comment by 11:59 pm on December 27th. On December 28th, I’ll randomly choose 2 comments, and each will receive a $25 gift certificate to Fannie May, courtesy of Fannie May, which can be used in stores or online. One entry per person, please. Good luck!