Haribo Gummy Bears may have just got a whole lot more interesting…
Haribo Gummy Bears are already some of the best out there. The only thing that could make them better is adding a new flavor, which is seemingly what they are hinting at with a new contest.
Starting at the beginning of the New Year, Haribo – quite creatively I might add – released 3 new flavors in their own packs for sale at supermarkets across the country. The three new flavors being:
Fans can buy all of them, try them, pick their favorite, and cast their vote online. The winner will (seemingly) become the newest staple of the Haribo Gold Bears, though I see no mention of it on their website.
Taking the voting to the fans isn’t exactly something new for the candy industry. There have been campaigns for us to “choose” the new flavors for a while. Most recently, Oreo & Walmart were both hilariously trolled by voters to bring back the Oreo-flavored Oreo of Cookies and Creme.
What makes this contest unique is that we get to try each one before actually casting our vote. You have to buy each individually, so if you know you won’t like apple, for example, you can easily avoid it – you don’t have to a buy a mixed pack and pick through the bad flavors.
However, the 3 flavors they have chosen seem to be too good to pass up. Each of these could easily be someones favorite flavor. Here are my initial thoughts, ranked from best to worst:
Watermelon upon first glance seems to be the runaway favorite. It’s definitely the best of the 3. The smell is the least overpowering and the most authentic to the actual fruit.
However, cherry usually ends up being a pretty good flavor when done right. Unfortunately, this is not an example of that. The Cherry flavor gummy bear is reminiscent of cough syrup, right down to its aftertaste.
Apple has a lot riding on its sourness and it doesn’t live up to the hype. It’s not sour, smells like an apple Jolly Rancher, and doesn’t even have a good apple taste to it! Probably the most disappointing of the bunch.
On the bright side, this kind of branding opens a whole new avenue for Haribo. None of the flavors are that good, but with some improvement, I think there is some great potential. Imagine a bag full of white gummy bears. Now that would be something worth writing about!
Try them for yourself and let me know what you think. And don’t forget to cast your vote at voteHaribo.com! Until 6/30/17 that is.