Me-targeted Kinder ad?

My friend Neil sent me this photo of a billboard that he took in Bremen, Germany.

Clearly Kinder is trying to suck up to me, all the way from Germany!

Okay, maybe not. As best as I can tell, Kinder Surprise is now promoting special pink eggs with girly toys. I don’t love the idea that girls only like things that are pink, and some of those toys look body dysmorphia promoting, but at least they’re recognizing that little girls are a consumer base as well.

Now if they could just replace those midriff-baring fairies with some butt-kicking and fully-clothed scientists and doctors and such…

  • Barbara

    That’s a great picture for him to send you Rosa!

    My daughter (14 today!) loved those midriff-baring Winx Club fairies, who did actually kick-butt! She wouldn’t play with Barbies but loved those things. Even today she’d probably want a Kinder Egg if it had the fairies in it. Of course, she’d probably want a Kinder Egg with anything in it. She and my son both loved those eggs .