A Saturated Market for Customizable Chocolate?

I’ve covered two customizable chocolate companies on this blog, Chocomize and Chocri. Chow.com¬†brought it to my attention that there’s some sketchiness to the similarities between the two companies.

According to the NY Times, a brother of one of Chocomize’s founders had worked at Chocri, though the Chocomize founders claim that they were inspired by a chocolate bar that melted and picked up some gummi bears. Drama!