I first came across the Maoam Stripes last summer in Cambridge, England, and I was fortunately enough to get a second dose from my residential college’s associate master. She got them via a Swedish friend and was kind enough to think of me and share.
Maoam Stripes are a soft, chewy taffy. They come in five flavors: orange, lemon, cherry, strawberry, and raspberry. The Maoam from England were thin, rectangular sticks, while the Swedish Maoam were blockier rectangles.
All the Maoam were a creamy, pale off-white. They may have vaguely been tinged the color of their fruit flavors, but it’s also highly likely that that was purely the power of suggestion.
They have a smooth chew that’s round and clean, with a pleasantly glossy mouthfeel.
Orange was sweet, with just a bit of citrus flavor. It was bright and fruity without being tart.
Lemon was similar to orange, but it tasted a bit brighter and just a bit more tart. It also carried a slightly bitter zesty note that made the fruit flavor feel more genuine (though its strident sweetness definitely made it clear that it was candy).
Cherry had a deep, dark cherry flavor. It carried a tinge of bitter cherry tannins, in a good way. Again, this helped make it feel more true to the fruit that it was emulating.
Finally, raspberry. I was afraid of this one, as I dislike most raspberry candies (and don’t really like fresh raspberries all that much, though they’re great in berry sangria). I needn’t have worried. The raspberry Maoam was surprisingly pleasant. There was no seedy bitter bite to it, so I didn’t really identify it as raspberry flavored. Instead, it occupied a portion of the flavor spectrum between cherry and strawberry.
I really enjoyed the Maoam taffy. The texture is great, the flavors are bright and cheerful, and they’re incredibly addictive. They’re like the European version of Starburst, only oodles better. An OMG.