M&M’s Chocolate Bar

August 7th, 2013 by Rosa

Mars was working hard to promote their new M&M‘s Chocolate Bar at Sweets and Snacks this May. They kept a never-ending supply of them in the press room, and I snagged one for review (plus a few more as gifts; free candy is the only payment I get for all this blogging).

The bar is basically a milk chocolate bar embedded with mini M&M’s. M&M’s had tried selling something like it back in 2004 as the M-Azing bar, but it never really caught on then. I guess they think the market is ready now?

The chocolate was scored into 8 pieces and imprinted with the same image of Red being swallowed by melted chocolate that’s on the wrapper. I personally find it a bit morbid and not nearly as cute as M&M’s pretzel effort.

The milk chocolate of the bar tasted just like the milk chocolate center of a plain M&M: dusky and thick with a sour tinge that burned my throat. Plenty of mini M&M’s were distributed throughout the bar and revealed themselves by staying whole when the bar was broken apart.

The mini M&M’s crunchy little shells were a nice addition to break up the texture. I also appreciated the nice splash of color that they brought.

I enjoy milk chocolate M&M’s because you get the fun of melted or crunching away the chocolate shell, but I don’t find it to be high enough quality to prefer to eat it in giant chunks like in this bar. An O.

This entry was posted onWednesday, August 7th, 2013 at 8:00 am and is filed under chocolate, M&M's, Mars, O, review. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 responses about “M&M’s Chocolate Bar”

  1. http://saxondaze.blogspot.co.uk/ said:

    Do you know if it’s possible to get these in the UK? I love the pretzel variety but they are soo hard to find.

  2. Rosa said:

    I don’t think they’re on sale in the UK yet, so you’d probably have to go through some international shipping.

  3. Tara said:

    This isn’t really new, it’s just a rebranding. I remember the original. Nestle also used to make one with Smarties (the Canadian chocolate kind of Smarties, not the US kind of Smarties).

    http://en.wikipedia.org/wiki/M-Azing

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