Mars was working hard to promote their new M&M’s Chocolate Bar at Sweets and Snacks this May. They kept a never-ending supply of them in the press room, and I snagged one for review (plus a few more as gifts; free candy is the only payment I get for all this blogging).
The bar is basically a milk chocolate bar embedded with mini M&M’s. M&M’s had tried selling something like it back in 2004 as the M-Azing bar, but it never really caught on then. I guess they think the market is ready now?
The chocolate was scored into 8 pieces and imprinted with the same image of Red being swallowed by melted chocolate that’s on the wrapper. I personally find it a bit morbid and not nearly as cute as M&M’s pretzel effort.
The milk chocolate of the bar tasted just like the milk chocolate center of a plain M&M: dusky and thick with a sour tinge that burned my throat. Plenty of mini M&M’s were distributed throughout the bar and revealed themselves by staying whole when the bar was broken apart.
The mini M&M’s crunchy little shells were a nice addition to break up the texture. I also appreciated the nice splash of color that they brought.
I enjoy milk chocolate M&M’s because you get the fun of melted or crunching away the chocolate shell, but I don’t find it to be high enough quality to prefer to eat it in giant chunks like in this bar. An O.
Do you know if it’s possible to get these in the UK? I love the pretzel variety but they are soo hard to find.
I don’t think they’re on sale in the UK yet, so you’d probably have to go through some international shipping.
This isn’t really new, it’s just a rebranding. I remember the original. Nestle also used to make one with Smarties (the Canadian chocolate kind of Smarties, not the US kind of Smarties).
http://en.wikipedia.org/wiki/M-Azing