Hidden Snickers Price Changes

March 5th, 2013 by Rosa

The Billfold had a nice piece about how companies surreptitiously save money by downsizing their products, using the Snickers bar as an example. Apparently they’ve been slowly increasing the price and changing the shape and packaging.

I appreciate that they took the time to consider how ratio balances may alter taste experiences – ratios are so important for multi-component candy bars!

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