Archive for March 5th, 2013

Hidden Snickers Price Changes

March 5th, 2013 by Rosa

The Billfold had a nice piece about how companies¬†surreptitiously¬†save money by downsizing their products, using the Snickers bar as an example. Apparently they’ve been slowly increasing the price and changing the shape and packaging.

I appreciate that they took the time to consider how ratio balances may alter taste experiences – ratios are so important for multi-component candy bars!

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