Kit Kat WiFi Break

January 31st, 2013 by Rosa

Via Neil, news of an interesting new ad campaign from Kit Kat. Building on their “gimme a break” slogan and taking advantage of our current culture’s anxiety about our constantly wired world, they’ve built a bench in Amsterdam that blocks all WiFi signals, so people can truly take a break.

Kit-Kat-Free-No-WiFi-Zone-Jan.-2013

Photograph by Tim Keen/JWT Amsterdam.

A fun, attention getting idea! The only change I’d make is to have the bench dispense little Kit Kats.

 

 

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1 response about “Kit Kat WiFi Break”

  1. Deb said:

    I like it, too! But your idea would make it a hundred times better.