Kit Kat WiFi Break

January 31st, 2013 by Rosa

Via Neil, news of an interesting new ad campaign from Kit Kat. Building on their “gimme a break” slogan and taking advantage of our current culture’s anxiety about our constantly wired world, they’ve built a bench in Amsterdam that blocks all WiFi signals, so people can truly take a break.


Photograph by Tim Keen/JWT Amsterdam.

A fun, attention getting idea! The only change I’d make is to have the bench dispense little Kit Kats.



This entry was posted onThursday, January 31st, 2013 at 8:00 am and is filed under news. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

1 response about “Kit Kat WiFi Break”

  1. Deb said:

    I like it, too! But your idea would make it a hundred times better.