Perugina Chocolates – Milk, LUISA Dark, & Bittersweet

My first, “Whoa, I’m at a candy convention” moment at Sweets and Snacks came when the guy at the Perugina booth sent me off with one of each of their chocolate bars. Life is good when an Italian gentleman in a fine suit gives you loads of free chocolate. Can that happen more often? Please?

I walked off with 8 bars in all, plus some Baci and their new Baci White. Today, I’m just covering the three “plain” chocolate bars.

All of the bars were 3.5 oz and came packaged in paperboard envelopes that opened width-wise?to reveal (and easily release) the foil wrapped bars. The bars themselves were scored into a 2X5 grid of rectangles, each stamped with a cacao pod.

Milk chocolate had a solid snap, though its chew was soft-ish. It melted with a velvety smooth texture, but it didn’t melt in a way that coated my tongue. The flavor was all caramel and malt, like a Whopper with better chocolate and in chocolate bar form.

LUISA Dark was from the “original and exclusive recipe by Luisa Spagnoli, founder of Perugina” and was 51% cacao. It had a sharper snap than that of the milk chocolate. It didn’t melt well until I chomped it up into little bits – then it melted smoothly.

The flavors were quite intense, sweet with the fruity taste of berries. It thickened at the end of the melt and had a bittersweet finish.

Finally, bittersweet chocolate was 70% cacao. Its snap, as expected, was even sharper than those of the milk or LUISA. As I chomped through it, it cracked and dryly shattered between my teeth.

The flavor here was pure cocoa at its best. Deeply earthy, it tasted like good cocoa powder smells.

Though it wasn’t sweet for much of its flavor profile, it also avoided being bitter, making its name sort of a misnomer. Finally, it finished with just a subtle hint of sweetness.

The Perugina milk chocolate wasn’t my favorite milk chocolate – I like my milk chocolates so thick that it glues my tongue to the roof of my mouth – but I loved the flavor intensity of the LUISA and the bittersweet. A O for the milk and an OM?for the other two.