Archive for July 10th, 2012

Science says measure out your indulgences

July 10th, 2012 by Rosa

A recent Op-Ed in the NY Times encourages people to stop overindulging. In addition to making you feel sick, overindulgence can also make you less satisfied with what you have (even when you have more). They give an example of how chocolate proves their point:

In a recent study conducted by our student Jordi Quoidbach, chocolate lovers ate a piece of this confection — and then pledged to abstain from chocolate for one week. Another group pledged to eat as much chocolate as they comfortably could and were even given a mammoth two-pound bag of chocolate to help them meet this “goal.”

If you love chocolate, you might think that the students who absconded with the chocolaty loot had it made. But they paid a price. When they returned the next week for another chocolate tasting, they enjoyed that chocolate much less than they had the week before. The only people who enjoyed the chocolate as much the second week as they had the first? Those who had given it up in between. Underindulging — temporarily giving up chocolate, even when we have the cash to buy all we want — can renew our enjoyment of the things we love.

I try to do all my candy tasting (and photographing) all at once on the weekends. I guess it’s a good thing that I don’t spread my candy eating across the week!

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