Hershey’s Milk Chocolate Drops

April 4th, 2011 by Rosa

I got to try this small, sample-sized bag of Hershey’s Drops as a free sample via the National Confectioners Association.

It’s hard for me to envision these Drops as anything but a wannabe M&M’s competitor. Even Drops’s slogan of “No candy shell – No mess” calls to mind the M&M’s catchphrase, “Melts in your mouth, not in your hand.”

The Drops were spheroids, like M&M’s, but they were significantly larger and more irregularly shaped. All of them were imprinted with the Hershey’s logo, which stood out in sharp contrast to the brown Drops.

The flavor was that of classic milk chocolate Hershey’s, with that distinctive sour finish. It’s not the classiest chocolate, but it’s certainly a classic!

The chocolate was surprisingly solid. I was expecting a creamy melt. Instead, it didn’t melt so much as dryly dissolve.

The Drops was a suitable shape for a chocolate vehicle, but it lacked the textural contrast of a candy shell and the nice, tongue-coating melt of M&M’s. It was nice to try them, but I wouldn’t buy them. An O.

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1 response about “Hershey’s Milk Chocolate Drops”

  1. Ekavet said:

    Hershey and M&M’s are both successful in their own right. No need for the Hershey company to step on the turf of the Mars Company.
    The first thing that came to mind is why the reference to M&M’s with the “No candy shell” on the front of the wrapper?

    The new Hershey Chocolate Drop is a great way to get your chocolate fix but in no way will it replace the love of M&M’s
    Both can exist comfortably in the candy aisle of Americas stores

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